from the pay-more-for-the-same-service! dept
Needless to say, Comcast is pursuing this option with reckless abandon.
The cable giant this week again expanded its usage caps into a massive number of new areas according to an updated Comcast FAQ. As it stands, Comcast customers in capped markets face a 1 terabyte usage limit, after which users pay $10 per each additional 50 GB consumed, or they pay $50 a month for the same unlimited consumption they previously enjoyed. Hoping you'll ignore the fact that there's no functional justification for such limits, Comcast's FAQ and press release go well out of their way to try and claim that they're imposing this draconian new price hike out of...'fairness':
"A terabyte is a massive amount of data. More than 99 percent of our customers do not use 1 TB of data in a given month. But for those who do use more, we have options. Our data plans are based on a principle of fairness. Those who use more Internet data, pay more. And those who use less Internet data, pay less."Bullshit. If "heavy users" were really a concern, these users could be shoveled to business-class tiers, since they make up a minority of Comcast's overall customers. No, the goal of usage caps isn't fairness, it's to impose punitive new restrictions on all of a company's customers, who can't vote with their wallet because they don't have any broadband alternatives (or if they do, don't have any alternatives that don't also cap usage). The end result is customers being forced to pay significantly more money for the same, unlimited service they had yesterday.
Then, to add insult to injury, these users are told this confusing new price hike is somehow an act of corporate altruism and fairness.
Comcast hopes that you'll be distracted by the fact that at the moment, most people shouldn't bump into the terabyte cap (recently raised from 300 GB after Comcast began worrying the FCC might actually start doing its job). As such, Comcast provided a handy little video to try and explain just how generous the cable giant is being:Again though, focusing on the fact that people aren't bumping into the cap now ignores the certainty that they will bump into the cap down the line. As 4K video streams and technologies we haven't even invented yet emerge, consumers will inevitably face having to ration their usage or pay steep penalties. And, since Comcast exempts its own streaming service from these caps, those users are being incentivized anti-competitively to stick with Comcast's video services.
Usage caps are an embarrassing con being played on an unsuspecting public by one of the least liked companies in any industry in America. More embarrassing perhaps is the fact that the FCC, tasked with protecting broadband consumers, hasn't shown the slightest interest in either cracking down on this behavior, or if not -- ensuring that usage meters are accurate. The end result is vastly more expensive broadband, disadvantaged competitors, and frustrated and angry consumers whose complaints to the FCC simply aren't being heeded.