from the why-would-you-do-that?!? dept
Axel Springer has been suing the makers of various ad blockers. So far, those cases have failed miserably, making Axel Springer look like a whiny, out-of-touch publication that refuses to get with the times. But, instead, it just keeps on suing. From TechCrunch:
Isn't that nice. Rather than recognize that people don't like your ads, you try to sue the companies serving an actual consumer need so that you can continue to piss off your readers. It's the dinosaur strategy -- rather than innovate, you sue to try to stave off the inevitable decline.
German media giant Axel Springer, which operates top European newspapers like Bild and Die Welt, and who recently bought a controlling stake in Business Insider for $343 million, has a history of fighting back against ad-blocking software that threatens its publications’ business models. Now, it’s taking that fight to mobile ad blockers, too. According to the makers of the iOS content blocker dubbed “Blockr,” which is one of several new iOS 9 applications that allow users to block ads and other content that slows down web browsing, Axel Springer’s WELTN24 subsidiary took them to court in an attempt to stop the development and distribution of the Blockr software.
Specifically, explains the law firm representing Blockr, Axel Springer wanted to prohibit Blockr’s developers from being able to “offer, advertise, maintain and distribute the service” which can be used today to block ads on http://www.welt.de, including the website’s mobile version.