And I thought Ed Whitacre had moved on to run
General Motors. You may recall that, half a decade ago, when Whitacre was running SBC (prior to its takeover of AT&T), he made sure that a lot more people heard the term "net neutrality," after he claimed that SBC should charge Google
and other big online companies. His explanation was that Google and Yahoo and others were "reaching" his customer's for free. This is, of course, wrong. Very, very wrong. It's actually an attempt to double charge
, based on the false belief
that when you pay for your internet connect, you are only paying for the connection into the cloud, but then not out to any end point. Google is not getting anything for free. It pays (and pays a boatload) for its bandwidth. What Whitacre was trying to do back then was double dip and get everyone to pay twice for their bandwidth. The reasoning was so bizarre that you would have hoped it had died off by now.
No such luck.
points us to the news that Spanish telco Telefonica's President Cesar Alierta, appears to be channeling Whitacre, by claiming that big sites like Google and Yahoo get too much bandwidth "for free"
and he wants to start charging them for it. Just like Whitacre, he's really looking to double dip. Google pays for its bandwidth. What Alierta really means is he wants Google to pay again just to reach his customers over the bandwidth the customers have already paid for. The claim that Google, Yahoo or any of those companies are getting their bandwidth "for free" is ludicrous. But since Alierta believes that Google is getting bandwidth for free, perhaps he'll agree to pay Google's bandwidth bill