Sometimes it just feels like the legacy music industry folks spend their time trying to make it easy for us to call them on their bizarre positions. The latest is a pretty laughable angry letter from a who's who of the organizations, who represent the past of the music industry
. Signers to the letter include (among others) the heads of the RIAA, ASCAP, SoundExchange, BMI, SESAC, NMPA, AFTRA, Harry Fox and the Songwriter's Guild. The target of their scorn? Well, officially, it's the CEO of Ziff Davis, publisher of PC Mag, for publishing two articles in the wake of the shutdown of Limewire telling people about "alternatives" to Limewire. The problem? Well, beyond being totally pointless, PC Mag only published one of the articles (the one the letter seems to find less objectionable). The other article that they complained about was published by a totally different publication
. Accuracy is not big with the old school music industry, it seems.
Yes, PC Mag published an article highlighting alternatives to LimeWire
, just like a ton
of other websites did. Anyone who was looking for an alternative to LimeWire didn't need PCMag to find them. In fact, many reports noted a noticeable increase of downloads of those alternatives pretty quickly after LimeWire went down. The lobbyists get pretty worked up about all this, though:
Let's be honest. The vast majority of LimeWire's users were interested in one thing and one thing only: downloading our music for free with the full knowledge that what they were doing was illegal. The harm done to the creative community when people are encouraged to steal our music is immeasurable. Disclaimer or no, when you offer a list of alternative P2P sites to LimeWire -- and include more of the serial offenders -- PC Magazine is slyly encouraging people to steal more music and place at risk the tens of thousands of music industry jobs -- including singers, songwriters, musicians and the technical professionals who put it all together. Even worse is offering a direct link to a "resurrected" Limewire as follows: "I went ahead and downloaded LimeWire Pirate Edition for *ahem* research purposes, and can report that it appears to be working very smoothly. In the event that you, yourself, would like to do some research, you can download the client here (direct link)."
Yes, they're quite upset about that article about the LimeWire Pirate Edition (which we wrote about as well
). Only problem? PCMag didn't publish it. Nor did any other Ziff Davis publications. It was actually in PC World
, which is published by IDG -- a totally different company than Ziff Davis. Now, it's not hard to confuse PCMag and PC World -- lots of people do. But when sending an angry letter condemning a publisher, you would think that maybe one
of these super powerful industry lobbyist/mouthpieces would think to actually check the sources before mouthing off.
Given this mistake, it should come as little surprise that the rest of the letter is also full of factually ridiculous claims, such as "job loss" numbers due to "piracy" -- numbers that have been widely debunked so many times that it's almost pathological that these groups still cling to them like some talisman. Also, it's kind of funny that they imply the publishing business would feel differently if it had also been decimated by free competition (they call it "piracy," but they mean free competition). Ziff Davis is, in fact, a shell of its former self due to exactly that situation. However, the company has been trying hard to resurrect itself by actually competing in the marketplace -- something the signers of this letter could learn from.
Of course, I'm sort of curious what these groups actually think they're accomplishing with a letter like this. If it's to pressure magazines like PC Mag (or, ahem, PC World) not to publish such stories, that won't stop the info from getting out there. It will only increase the irrelevance of those publications -- especially if they feel brow-beaten by a bunch of dinosaurs, who refuse to adapt no matter how many times it's been shown to them how they can embrace the future successfully. This really feels like the sort of letter that these guys signed onto so they can show their constituency that they're "doing something" by stomping their feet, rather than actually doing something helpful like helping those they represent to adapt and embrace new opportunities. The full amusing letter is included after the jump...