from the sweet-feet? dept
Enter Tootsie Roll, the popular candy product that made a name for itself by being thrown at you in every holiday parade you ever attended. They've decided to take bold action against two ladies selling shoes, which they cleverly named Footzyrolls. Via CNN:
"According to the lawsuit filed in federal court in Illinois, Rollashoe, which makes rollable ballet slippers called Footzyrolls, is infringing on the brand name of Chicago-based Tootsie Roll. Tootsie Roll, which made $521 million in sales last year, alleged that the $2 million Footzyrolls brand will confuse and "deceive" consumers into thinking that the shoes are associated with Tootsie Roll's portfolio of products."Now, in fairness to Tootsie Roll, I can't tell you how many times I went searching in my house for a tasty treat and ended up gnawing on my shoes. Wait...no, that was the dog, who I happen to have named "Moron In A Hurry". Actually, I'm having trouble wondering how either of these companies is in each other's industry stratosphere. Footzyrolls are ballet slippers and a quick perusal of the Tootsie Roll site offers nothing in the way of footwear. And really, who outside of the New York Jets coaching staff is going to think feet are a sweet treat to be munched upon?
In all, this smacks of a legal department with a tad too much time on its hands, particularly with Tootsie Roll requesting "damages" be paid by the startup footwear company. Rollashoe is fighting back, though the company's lawyer notes the collateral damage:
"'Tootsie Roll is flexing its muscle. This case could now proceed for another year. It will cost the Caplans a lot of money. It could kill their business,' he said."And thank God for that, for what a pitiful sight it would make to walk down the street and see morons hurrying everywhere, chewing not on the chocolate goodness that is a Tootsie Roll, but on the soles of their sneakers instead.