from the you-do-it-to-yourself dept
In an entirely new level of entertainment, Keurig competitors have now taken things one step further, and are giving away free Keurig 2.0 hacks that allow consumers to use whatever pods they like. Rogers Family Company Coffee and Tea's new plastic "Freedom Clip" simply attaches to the inside of the maker and fools the embedded scanner into believing all inserted coffee pods have been sanctioned by the great Keurig coffee authorities on high:
"It does this by visually identifying a special ink on the lidding. Any cup without this “special” ink is rejected by the machine thus ensuring Keurig’s marketplace dominance. While other companies are quickly working to adopt this special ink to their cups we at Rogers Family Company believe that your right to choose any option is imperative...This clip is our gift to you. Now go forth and brew with freedom."So really, all Keurig managed to accomplish with its ham-fisted java-bean DRM is make itself look incompetent and greedy, while at the same time giving competitors a massive new marketing opportunity by offering choice and freedom back to Keurig customers. Surely these lessons will be reflected in Keurig 3.0, right?