Relatively cheap fossil fuels allow everyone to enjoy comfortable lifestyles. But every so often, there seem to be horrible stories of environmental damage caused by our continuing addiction to underground hydrocarbons. Pulling oil, coal and gas out of the ground is probably going to be the way we get most of our energy for the foreseeable future, so it's just a bit worrying that we haven't quite figured out how to really mitigate oil spills and other accidents. Fortunately, Mother Nature hasn't taken full revenge (yet?) on us.
It's completely over the top, not unlike the spoof video we recently talked about Time Warner Customer Service. The people behind the ad had run a successful crowdfunding campaign to put the ad on TV in a few markets. Rather than just letting the activists who put this together get their ad on TV in a few small markets and let it go, Exxon decided to make it a big story by sending threat letters to various TV stations, arguing that the ad is "defamatory"
The letter is somewhat amusingly serious in its response to obviously ridiculous statements that no one could possibly take seriously.
“Here at Exxon we hate your children.” – Factually incorrect and cannot be substantiated.
Also could be written "Here at Exxon we don't understand satire." No one looks at that ad and thinks that it's a legitimate ad supporting Exxon. No one looks at that ad and says "oh yeah, Exxon hates children, now it's official!"
Exxon then goes on for seven whole paragraphs giving explanations for why they really don't hate your children. Seriously. Seven paragraphs. Because they think someone out there really thought that the ad was telling the truth? And, of course, all this silly censorship campaign has created is a hell of a lot more (global and domestic) interest into what's effectively a story that's mostly dead on arrival for most publications. But now that it's a story about censorship, it's already getting more press attention and views on the campaign... making sure a lot more people see this fake ad about Exxon hating children.