from the but-did-they-fire-their-lawyer? dept
The "good" news to come out of this is that the folks at Shopzilla quickly responded and insisted that the letter was sent in mistake. Shopzilla's VP of Operations, David Bixler responded in the comments:
I'm terribly sorry you received the letter from our attorney's office. We appreciate that your site is not a spam site and is not mis-using our trademark. We flag up thousands of backlinks that are potentially spam and unfortunately your site slipped through our filter. Please disregard the notice...That's a semi-decent response, but not really. Links alone are not infringing. Even if they're worried about backlinks, that doesn't mean they get to abuse the law even just to take down backlinks that may be judged as spam. Furthermore, they suggest that this "slipping through" is just a minor accident, though if I were them, I'd be looking for a (much) better lawyer -- because anyone sending cease and desist letters based on that obviously non-infringing use is billing too much money.
That said, Shopzilla did do one cool thing. In the original post, Datadial joked that the threat made the original author sit down and eat a Twix bar and drink some wine, and they asked Shopzilla to pay for the food, saying the consumption of it was brought on by stress from the threat. In response, Shopzilla sent them a bottle of wine and a box of Twix. That part was nicely handled, though it still seems problematic that any of this ever happened at all.