Spielberg's Production Company Inks Multi-Film Deal With Netflix, I Guess To Win A Bunch Of Emmys Instead Of Oscars

from the about-face dept

Way back in the ancient history of 2019, famed director Steven Spielberg became something of the front man for the aging Hollywood crowd that sees streaming services as somehow deficient when he announced plans to push the Academy to disallow Oscar nominations for films that appeared first on streaming services, arguing they should instead be considered for Emmys. Spielberg's plans were for naught, however, as the Academy refused to ban stream-first films from nominations. This led to Spielberg, directly and through mouthpieces, walking back his very clear intentions so as to pretend that he felt differently than was the reality. I'll stress again that all of this occurred all of two years ago.

Which is part of what makes it strange that Spielberg's production company, Amblin Partners, just inked a multi-film deal with Netflix.

In a press release on Netflix's website, the two companies announced that the partnership will result in "multiple new feature films per year." As is often the case, today's press release was accompanied by prewritten statements by various executives involved, including Spielberg himself. The quote attributed to him says:

At Amblin, storytelling will forever be at the center of everything we do, and from the minute [Ted Sarandos, Netflix co-CEO and chief content officer] and I started discussing a partnership, it was abundantly clear that we had an amazing opportunity to tell new stories together and reach audiences in new ways. This new avenue for our films, alongside the stories we continue to tell with our longtime family at Universal and our other partners, will be incredibly fulfilling for me personally since we get to embark on it together with Ted, and I can’t wait to get started with him, [Scott Stuber, Netflix head of Global Film], and the entire Netflix team.

The obvious immediate question that comes to mind is to wonder aloud just how many Emmys Spielberg thinks he can win under this partnership. Snark aside, it's worth noting that Amblin doesn't solely produce films by Spielberg and that the production company has already produced some streaming hits on Netflix, most notably The Trial of the Chicago 7, as noted in the ArsTechnica post.

Still, it's quite an about face for a world famous director, who, only 2 years ago, was plainly arguing that films that release on streaming services like Netflix are somehow a different animal than those that first enjoy a theatrical release. That whole argument was flawed for multiple reasons, including just how much movie content is now primarily enjoyed via streaming, coupled with the shoddy job theatres have done in actually fulfilling their value-add propositions, otherwise known as the only real reason why the public should want to go to the theatre instead of watching a film at home.

If Spielberg can be dragged into modernity, that's a good thing. But we shan't forget his previous statements, if for no other reason than they should probably serve as a warning to any other "get off my lawn" crowd members who want to pretend like culture doesn't change.

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: emmys, oscars, steven spielberg, streaming
Companies: amblin, netflix

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. icon
    PaulT (profile), 24 Jun 2021 @ 11:27pm

    Re: the future of streaming/theaters

    "There's really no reason why a movie can't be launched in theaters and on streaming at the same time and still do good box office"

    There never has been and artificial windowing like this has been one of the primary drivers to piracy, along with the artificial windowing of releases internationally. Going day and date has been the obvious way forward since physical prints and incompatible home media formats have mostly gone away, we've just been waiting for the industry to react to the 21st century with their business models.

    "Godzilla vs King Kong launched on HBO Max and theaters the same day and did strong box office"

    That a fair early example of reopening, but there's others. Of the current top 5 US domestic movies, 3 are available at home (Cruella, Raya, GvK). The other two that aren't (Quiet Place 2, Conjuring 3) are movies that absolutely benefit from theatrical presentation. There's notable movies elsewhere that are bucking what was thought to be the previous trend - for example, Nomadland spent 4 weeks in the UK top 10 movies recently, despite the fact that it was released on Disney+ there weeks before cinemas reopened. Hardly a special effects blockbuster, but people want to see that cinematography on the big screen.

    All these films represent something that we've been saying all along - people will go to the cinema if there's a reason for them to go. You can't just block off every other legal avenue and expect them to pay through the nose because you think you gave them no choice - there's always choices. But, make it so that the cinemas are attractive or make movies where they benefit from that setting, and people will go.

    As for the type of movies these are - there is literally nothing apart from the industry's pig headedness and cowering fear that means that a Netflix production can't also be a theatrical release, whether that's a more arthouse style movie or one of their "blockbuster" attempts. Spielberg can make what he likes for them, then hopefully his influence will help stop the cinemas trying to block anything with the Netflix name on it because they're scared.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Sponsored Promotion
Public Money, Public Code - Sign The Open Letter at publiccode.eu
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.