2K Sports Could Have Avoided Its Un-Skippable Ads Backlash If The Ads Were Better Content

from the advertising-is-content dept

For over a decade, we have been trying to drive home the point that advertising actually is content and that content is advertising. It's a mindset sort of thing, but one that is incredibly important in an internet age where so much of a revenue emphasis is on ad-driven business models. The point of this all is that you can make any advertising included in a good or service all the more effective if --wait for it -- your customers actually want and enjoy the ads. If they're engaging, useful, or funny, the normal complaints you hear about commercials and the like simply melt away.

But if your ads both suck and you force them on your customers in a paid-for product in the most ham-fisted way? Well, then it turns out you're 2K sports.

One of the many shitty things about the NBA 2K series is the fact that, for the last few years, there have been unskippable ads that sometimes load before a game. This year is no exception.

The ads usually turn up as part of a pre-game video, and while in previous years they’ve been for brands like Converse and the TV show Snowfall, this year it’s an Oculus Quest commercial that’s got fans upset.

I'm a fan of the NBA 2K series, but it is undeniable that this is the worst part of the franchise. When it comes to pissing off your own customers, who are often paying $60 for your product, there is no more comprehensive way to irritate them than by forcing advertisements upon them that are shitty and not useful. While this practice would be irritating for any game, it is especially so for NBA 2K, which is a retail game customers pay for and which already is chockablock full of in-game sponsorship advertising to go alongside microtransactions. And making the ads un-skippable seems to indicate just what media the 2K Sports folks think they're delivering, because this is more of a television thing than a practice for video games.

Meanwhile, gamers are generally pissed, enough so that 2K Sports responded with a tweet.

It's frankly quite hard to believe them, given that this has been the norm and the public response to it for some time. And, again, what if the ads were good? What if some real effort was made to put in content that was relevant, entertaining, or useful? Do we really think 2K Sports would be getting the same backlash?

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: ads, advertising as content, nba 2k, video games
Companies: 2k sports


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • icon
    That One Guy (profile), 26 Oct 2020 @ 6:38pm

    ... yes?

    And, again, what if the ads were good? What if some real effort was made to put in content that was relevant, entertaining, or useful? Do we really think 2K Sports would be getting the same backlash?

    The number of ads people actually enjoy tends to be a rather small percentage of ads in general, such that most of the time they're seen as something you put up with as payment for whatever service they're on or an annoying inconvenience. Unskippable ads in a full price game though were basically doomed from the get-go, as even if the ads were good due to their placement they would be playing all but constantly, quickly souring people's opinions of them, and more importantly when someone buys a game they buy it to play the game, not have it interrupted with ads preventing them from doing so.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2020 @ 8:58pm

      Re: ... yes?

      If the game developer thought people would like the ads, they'd have had no reason to make them unskippable.

      I don't know about 'backlash', but unskippable anything gets damn annoying. E.g., Ocarina of Time is generally a good game, but the cutscenes and their s...l...o...w... ...t...e...x...t... are infuriating. I always have to think twice when I consider replaying it.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 27 Oct 2020 @ 10:29pm

        Re: Re: ... yes?

        I don't know about 'backlash', but unskippable anything gets damn annoying.

        The backlash comes from not getting what was paid for. Or at least the appearance of it. EA has been doing monetization crap like this for the last few years. Each time getting a complete rejection and backlash from their players. Along with several news outlets making stories and commentary about the whole "debacle" A.K.A. EA's intentional design of the games.

        At this point I would argue anyone that buys an EA sports title deserves whatever they get. Even if that whatever includes a forced rectal examination with a rusty mace. They've kept buying it despite the clear attempts to turn the game into something they hate. Despite the massive reporting from pretty much everyone that EA has gone in this direction for years. Why should anyone expect anything different at this point?

        FYI: I think it's a horrible practice. A full price game should not have advertising like this period, let alone be unskippable. So I have some sympathy for the players that suffer through this. Of course one of the other reasons EA can get away with this is because they tend to have exclusivity contracts with the various national leagues for the player's likenesses and trademarks. Which gives anyone else trying to make a fantasy sports game huge legal difficulties, and gives EA a legal monopoly on an entire genre of video games. Giving me yet another reason to dislike them.

        Ocarina of Time is generally a good game, but the cutscenes and their s...l...o...w... ...t...e...x...t... are infuriating. I always have to think twice when I consider replaying it.

        Now imagine unskippable ads being injected at each loading area.
        (Context for younger kids: OoT has a lot of loading zones. Pretty much one at every doorway or area transition.) Hell depending on what Twitch channel you use, you could potentially experience that right now with a let's play.

        reply to this | link to this | view in chronology ]

        • identicon
          Anonymous Coward, 28 Oct 2020 @ 8:41am

          Re: Re: Re: ... yes?

          Now imagine unskippable ads being injected at each loading area.

          No, I think I'd rather not.

          Context for younger kids: OoT has a lot of loading zones.

          Are you sure these are "loading zones"? As a cartridge-based game, there was essentially zero penalty for accessing game data. It's more that there were a lot of cutscenes, and a lot of characters delivering long monologues slowly (which were at least skippable on subsequent attempts to talk to them in the same playthough).

          reply to this | link to this | view in chronology ]

    • identicon
      Paul B, 26 Oct 2020 @ 9:22pm

      Re: ... yes?

      It can be much worse, for example Youtube was filled with 4 hour ads that were nothing more then random footage from towns in south east Asia. Just think of the reaction when one of those ad's sneaks into an unskippable advertisement.

      reply to this | link to this | view in chronology ]

      • icon
        That One Guy (profile), 26 Oct 2020 @ 10:11pm

        Re: Re: ... yes?

        ... the hell? How does that even make it into the ad server to begin with, you'd think someone would have noticed the multi-gigabyte size of the videos in question.

        reply to this | link to this | view in chronology ]

        • identicon
          Anonymous Coward, 27 Oct 2020 @ 10:08pm

          Re: Re: Re: ... yes?

          you'd think someone would have noticed the multi-gigabyte size of the videos in question.

          Depends, what was the resolution on them? 8K 60-sec video of some celebrity promoting Coke, vs. a 480i 4 hour video of some poor security cam footage from Asia can be quite different in storage size. To say nothing about longer political or pharmaceutical ads.

          Hell, given that many of those professional ads tend to have versions for each major resolution to avoid downscaling, it may even be less noticeable or even preferred by the CDN.

          reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Oct 2020 @ 9:39pm

    innocuous leader

    meaningless comment

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Oct 2020 @ 9:42pm

    2nd innocuous leader

    even more meaningless...

    reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 26 Oct 2020 @ 9:43pm

    Here's my BLOCKED comment. -- WHY blocked?

    Crows give caws for alarm

    Google has been telling TD you're not a fit place to advertise.

    TD was defunded because of the "dangerous and derogatory" content your fanboys make. Think on that just one sec, as that's how long it takes a reasonable person to spot the cause and solution.

    advertising actually is content and that content is advertising

    Been saying that, have you? Skipping that I missed it: TD's content is not just the pieces you re-write from others (for free), but the comments. And those, as I've pointed out "for over a decade" are vile and nasty, by apparent 13-year-olds, with all the wit of ankle-biters just yapping their heads off, and DRIVE REASONABLE PEOPLE AWAY. I don't need to prove it, you all KNOW it!

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2020 @ 10:21pm

      Re: Here's my BLOCKED comment. -- WHY blocked?

      It's not a good look for you in this case to be pointing at Google for the example here. Why? Because the policies used by AdSense are known to change at random without warning and are enforced in a manner that is seemingly arbitrary.

      Ergo, this effectively renders your comment as the equivalent of 'this guy that changes his mind everyday proves my point'.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2020 @ 11:48pm

      Re: Here's my BLOCKED comment. -- WHY blocked?

      Oh, you're 13? Good grief, how old were you when you started commenting?

      reply to this | link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 27 Oct 2020 @ 2:08am

      Re: Here's my BLOCKED comment. -- WHY blocked?

      "And those, as I've pointed out "for over a decade" are vile and nasty, by apparent 13-year-olds, with all the wit of ankle-biters just yapping their heads off..."

      Vile, nasty, 13-year olds...Every accusation, a confession indeed. We all still remember when you went on a frothing rant about how all the "aspies" on Techdirt would go to prison and the ghoulish glee in which you described just how everyone of us would get ass-raped in the slammer.

      Or when you threatened to SWAT people and insisted you had been "collecting evidence" of our alleged wrong-doing - apparently "not liking you very much" - for, apparently, years in the firm conviction that any day now The LAW would come and haul us all off in chains. The same way they'd haul off pirates, or any black man DARING to march in protest of George Floyd's murder, in chains, to languish forever in some dark hellhole of your imagination.

      "...and DRIVE REASONABLE PEOPLE AWAY. I don't need to prove it, you all KNOW it!"

      Plenty of reasonable people around. Anyone reading any two comments made by you, however, on any topic here, realizes full well that you aren't one of them.

      It's been about ten years since you started haunting the forums of here and torrentfreak. Isn't it about time you grew the fuck up, Baghdad Bob?

      reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 26 Oct 2020 @ 9:57pm

    3rd innocuous!

    approaching zero meaning...

    reply to this | link to this | view in chronology ]

    • This comment has been flagged by the community. Click here to show it
      identicon
      Anonymous Coward, 26 Oct 2020 @ 9:59pm

      Re: 3rd innocuous!

      I've been fighting active blocking that stopped working sessions, apparently okaying each, but with the usual holes, so why do they bother? Anyway, you're welcome.

      reply to this | link to this | view in chronology ]

      • This comment has been flagged by the community. Click here to show it
        identicon
        Anonymous Coward, 26 Oct 2020 @ 10:00pm

        Re: Re: 3rd innocuous!

        Oh, wait. I could prove it!

        reply to this | link to this | view in chronology ]

        • This comment has been flagged by the community. Click here to show it
          identicon
          Anonymous Coward, 26 Oct 2020 @ 10:00pm

          Re: Re: Re: 3rd innocuous!

          -- Have a list that shows TD lost at least 50 old accounts in the year around last election, and more since, while new accounts are down to a minimum. This year even more proves that you clowns are just rabid partisans

          reply to this | link to this | view in chronology ]

          • This comment has been flagged by the community. Click here to show it
            identicon
            Anonymous Coward, 26 Oct 2020 @ 10:01pm

            Re: Re: Re: Re: 3rd innocuous!

            . But no "conservative" actually cares about your stances, Techdirt. We're strong enough to argue -- and most don't even question your true motives as I do, even though you're REALLY blatant leftist / crporatist / glbalist. No, what kills your forum is the toxic fanboys and utterly unfair treatment of dissenters. Period.

            reply to this | link to this | view in chronology ]

            • This comment has been flagged by the community. Click here to show it
              identicon
              Anonymous Coward, 26 Oct 2020 @ 10:02pm

              Re: Re: Re: Re: Re: 3rd innocuous!

              OH! Can't use "crporatist" or "glbalist"!

              reply to this | link to this | view in chronology ]

              • This comment has been flagged by the community. Click here to show it
                identicon
                Anonymous Coward, 26 Oct 2020 @ 10:02pm

                Re: Re: Re: Re: Re: Re: 3rd innocuous!

                So, since defunded by GOOGLE and diminishing number of readers, what good is your stance on advertising?

                What a balloon ego, Timmy, that you think can advise a far larger company on its practices!

                I've been fighting active blocking that stopped working sessions, apparently okaying each, but with the usual holes, so why do they bother? Anyway, you're welcome.

                reply to this | link to this | view in chronology ]

                • This comment has been flagged by the community. Click here to show it
                  identicon
                  Anonymous Coward, 26 Oct 2020 @ 10:03pm

                  Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                  YEP. All in once removed an "o" from those two words. Maz is getting to REALLY control-freak mode!

                  reply to this | link to this | view in chronology ]

                  • This comment has been flagged by the community. Click here to show it
                    identicon
                    Anonymous Coward, 26 Oct 2020 @ 10:04pm

                    Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                    To be clear, what I did was chop off the end until it was blocked. NO DOUBT remains that those two words hit the precious "filter".

                    reply to this | link to this | view in chronology ]

                    • This comment has been flagged by the community. Click here to show it
                      identicon
                      Anonymous Coward, 26 Oct 2020 @ 10:06pm

                      Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                      And to be even more clear, it's silly tricks like that which makes people just leave, Maz.

                      reply to this | link to this | view in chronology ]

                      • This comment has been flagged by the community. Click here to show it
                        identicon
                        Anonymous Coward, 26 Oct 2020 @ 10:09pm

                        Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                        And Maz used to chide people for playing whack-a-mole! He won't admit that he does it too. (I'm just going on to see if this browser session is blocked. The kids LOVE clicking "report" to censor away, too, assuming an Administrator doesn't do on own initiative. Maz won't even admit there IS an Administrator.)

                        reply to this | link to this | view in chronology ]

                        • This comment has been flagged by the community. Click here to show it
                          identicon
                          Anonymous Coward, 26 Oct 2020 @ 10:12pm

                          Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                          And I've NO reason to not run on here. My every comment, no matter how mild, is censored for no articulable reason -- though of course it's due to my viewpoint, a discrimination which is outside of law. That principle was settled with lunch counters: business can't just refuse service, but need a good clear cause in common law. I'm sure Maz wishes to roll the state of law back so that his precious corporations can RULE arbitirarily, no matter that would reverse civil rights. Maz doesn't care about individuals, ONLY corporations.

                          reply to this | link to this | view in chronology ]

                          • This comment has been flagged by the community. Click here to show it
                            identicon
                            Anonymous Coward, 26 Oct 2020 @ 10:15pm

                            Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                            So long as you keep this system, Maz, I intend to avail myself of what you (or appear to) freely offer of your own volition, presumably in hopes of drawing large numbers of eyes to advertising. But since defunded by even Evil Central, GOOGLE, I have to wonder what keeps you going? You haven't changed anything in 20 years! You keep losing on every front. And getting more shrill and trivially partisan.

                            reply to this | link to this | view in chronology ]

                            • This comment has been flagged by the community. Click here to show it
                              identicon
                              Anonymous Coward, 26 Oct 2020 @ 10:17pm

                              Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd innocuou

                              Let's all try to use "corporatist" or "globalist" with the "o"...

                              reply to this | link to this | view in chronology ]

                              • This comment has been flagged by the community. Click here to show it
                                identicon
                                Anonymous Coward, 26 Oct 2020 @ 10:20pm

                                Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd inno

                                YOT. See, I can't find any pattern to the blocking here! Maybe they turn it on and off when pointed out. -- Since Maz's system is entirely opaque, and what he does say about it is a LIE, that it's "the community" which "hides" my comments, then it does stir wild speculation.

                                You could end that, Maz, as you did in late 2017, when my comments stopped being blocked for about 3 or 4 months, then like a switch, back to same random blocking, by which I conclude there IS a switch (button).

                                reply to this | link to this | view in chronology ]

                                • identicon
                                  Anonymous Coward, 26 Oct 2020 @ 10:34pm

                                  Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd

                                  Alternately, maybe some people just really wanna see you monologue your trip into insanity. Given the wall of text you've given us so far, I can see the appeal.

                                  reply to this | link to this | view in chronology ]

                                  • icon
                                    That One Guy (profile), 26 Oct 2020 @ 10:58pm

                                    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

                                    Nah, it's simply because enough people haven't been interested enough in a sports-game related article to notice that Woody has gone on one of their batshit rants again and flag them into oblivion yet. Soon as enough people show they'll be sent right back to time out like the petulant child they are.

                                    reply to this | link to this | view in chronology ]

                                • identicon
                                  Anonymous Coward, 26 Oct 2020 @ 11:52pm

                                  Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd

                                  Could be, stay with me for a second, that there is no blocking, and the comments are already flooded with your "I'm blcked!" comments.

                                  reply to this | link to this | view in chronology ]

                                • icon
                                  PaulT (profile), 27 Oct 2020 @ 12:09am

                                  Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: 3rd

                                  Just a quick reminder that the meds your psychiatrist is trying to give you might actually be necessary...

                                  reply to this | link to this | view in chronology ]

                          • icon
                            Stephen T. Stone (profile), 27 Oct 2020 @ 3:57am

                            What gives you the right to make someone host your speech on their private property, Brainy?

                            reply to this | link to this | view in chronology ]

              • identicon
                Anonymous Coward, 26 Oct 2020 @ 11:49pm

                Re: Re: Re: Re: Re: Re: 3rd innocuous!

                What the hell are you on about?

                reply to this | link to this | view in chronology ]

                • icon
                  Scary Devil Monastery (profile), 27 Oct 2020 @ 2:19am

                  Re: Re: Re: Re: Re: Re: Re: 3rd innocuous!

                  "What the hell are you on about?"

                  Baghdad Bob...a.k.a. Bobmail/Jhon Smith/Out_of_the_blue/etc is just in the "full meltdown" stage of whatever bipolar cycle he's been running for the last ten years.

                  In the beginning of that cycle it isn't quite that bad since he settles for just tossing in random garbage. At the end, when you start seeing shit like the above, he goes into full paranoid schizophrenia where he eventually ends up trying to argue about some fiendish conspiracy out to somehow get him. Right now that appears to be that the whole world is a sock puppet exclusively piloted by Mike Masnick just to silence him.

                  Which is odd but still arguably more inventive than when he spent years on Torrentfreak trying to persuade everyone that he was a wealthy businessman ruined by having "pirates" stealing his spam email address list and posting negative reviews of whatever his latest fraud scheme was on social media.

                  If his cycle holds true to historical form he's almost at the point where he'll write one final verbose message about "Being a long-time lurker, first-time poster disillusioned and disgusted about TD's policy of "censorship" (allowing users to downvote comments) who will now leave FOREVER".

                  And then he stops posting for a month or so until the cycle begins again. We've more or less all concluded Baghdad Bob is a bona fide lunatic living completely inside his own head given the tenuous grasp of reality he keeps displaying.

                  reply to this | link to this | view in chronology ]

                  • icon
                    Stephen T. Stone (profile), 27 Oct 2020 @ 4:01am

                    Honestly, the few months Brainy SmurfÂą was gone this year were a breath of fresh air.


                    ¹ — I call him this precisely because of the gag associated with that character. It seems to fit the general reaction to Blue Balls’s rants as well.

                    reply to this | link to this | view in chronology ]

                    • icon
                      Scary Devil Monastery (profile), 28 Oct 2020 @ 2:14am

                      Re:

                      Yeah, but Stephen, that's a pretty harsh condemnation of poor Brainy Smurf. Like comparing Ernst Röhm to a dry and dull english lit teacher.

                      Bobmail/blue/Jhon isn't just a walking antrhopomorphic personification of dunning-kruger, he's a malicious one who appears to be fueled entirely on hatred - against, apparently, Jews, black people, "aspies", liberals, principled people, "pirates"...and all the 7 billion sock puppets in the world which are all Mike Masnick out to get him by hiding his comments where everyone can easily find them.

                      Find a better nickname for him. Even "Baghdad Bob" doesn't truly fit, because the genuine Baghdad Bob was never quite that malicious, even if the ridiculous denial of fact is similar.

                      reply to this | link to this | view in chronology ]

  • icon
    Eldakka (profile), 26 Oct 2020 @ 10:28pm

    accurately reproducing the sporting experience

    When it comes to pissing off your own customers, who are often paying $60 for your product, there is no more comprehensive way to irritate them than by forcing advertisements upon them that are shitty and not useful. While this practice would be irritating for any game, it is especially so for NBA 2K, which is a retail game customers pay for and which already is chockablock full of in-game sponsorship advertising to go alongside microtransactions. And making the ads un-skippable seems to indicate just what media the 2K Sports folks think they're delivering, because this is more of a television thing than a practice for video games.

    Just like going to a real game!

    They are just trying to accurately replicate the sporting experience:

    Buy your tickets ("paying $60 for your product", "game customers pay for").

    Going to the stadium and being bombarded with buying overpriced food and drink, team merchandise being pushed - flags, banners, track suits, jerseys - ("being micro-transactioned ").

    Having all the advertising signs, banners they spread around the stadium, on teams clothing, and so on ("full of in-game sponsorship advertising").

    The advertising announcements, sponsored events/shows before, after and during the game ("making the ads un-skippable").

    Just like being there in real life.

    reply to this | link to this | view in chronology ]

  • icon
    Stephen T. Stone (profile), 27 Oct 2020 @ 3:25am

    what if the ads were good?

    That wouldn’t have mattered. People paid for the game already. They neither wanted nor expected an unskippable ad in the middle of it. If the game was a free-to-play affair, ads would be understandable — expected, even. But in a game sold at full retail price? Only those who enjoy the taste of capitalist boot think anyone else would tolerate, let alone approve of, that experience.

    reply to this | link to this | view in chronology ]

    • icon
      PaulT (profile), 27 Oct 2020 @ 3:57am

      Re:

      "People paid for the game already"

      At the end of the day, this is the only thing that matters. In a free to play game, or a game offered at half the normal price, unskippable ads would still be very annoying but at least the player knows that the ads are the price they pay for the discounted entry price. Forcing such things on to a game that you've already paid $70 for up front is unacceptable. Doubly so, since with this kind of game licensing means that you can't get the experience elsewhere. If you want a basketball game with real-life players, you have to buy this one, there is no legal competition.

      It doesn't matter how good the ads are, the problem is paying again through ads on a game that you already paid for.

      reply to this | link to this | view in chronology ]

      • icon
        crade (profile), 27 Oct 2020 @ 8:10am

        Re: Re:

        I mean, in theory this could still work.. Say if they only charge 20$ for NBA2K at release instead of 60$ because it's getting supplemented by ads, but it's tricky because the actual value you are getting is pretty subjective.. It works for things whose value is more easily measured like cars

        This particular title shows up for dirt cheap on sale, but that's probably more because people hate it because they are paying for unskippable ads rather than because it's subsidised :)

        reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 27 Oct 2020 @ 4:04am

    A simple question, when every corporation turns itself into an advertising giant, who will pay them push ads on users?

    reply to this | link to this | view in chronology ]

  • identicon
    Bobvious, 27 Oct 2020 @ 4:33am

    2K?

    I thought we were up to 4K and 5G? Or is that only in Wisconsin?

    reply to this | link to this | view in chronology ]

  • icon
    crade (profile), 27 Oct 2020 @ 7:54am

    "what if the ads were good"
    Good is subjective but..
    The only reason to make something unskippable is because you think people want to skip it. If the ads were "good" in the way you are suggesting then they wouldn't be unskippable

    also if the ads were actually good enough that people want to see them without having them pushed on them then why would anyone be paying to have them included in NBA2K at all?

    reply to this | link to this | view in chronology ]

  • identicon
    Max, 27 Oct 2020 @ 9:32am

    Quality has nothing to do with it. Any game I paid money for would get nuked from orbit the instant it tried pushing any kind of ads at me. The type of games I play aren't even ALLOWED to access the internet, nor do they have any reason to try. I never liked ads much, but it has been quite a while since my ad tolerance reached 0.00 exactly. Anything that has anything to do with them gets dropped or worked around by whatever means necessary. Sorry, not interested, be they good or bad.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 28 Oct 2020 @ 10:59am

      Re:

      The type of games I play aren't even ALLOWED to access the internet, nor do they have any reason to try.

      Just curious, what type of games do you play?

      My games don't connect to the internet either, but that's mainly b/c I can't afford an xbox live gold subscription to play against other people.

      reply to this | link to this | view in chronology ]

  • identicon
    Bruce C., 27 Oct 2020 @ 10:33am

    Price of NBA 2K21

    Of note: the price goes up to $70 for the standard edition of 2K21 on "next gen" consoles. Still $60 for PS4/Xbox 1 gen.

    Or, if you really want to pay for your ads, you can get the special Mamba forever edition for $100 (both gens).

    reply to this | link to this | view in chronology ]

  • icon
    ECA (profile), 27 Oct 2020 @ 11:07am

    would it be nice

    If commercials got Short and sweet.
    But thats not the problem. Its that 5-10 min of Total commercials,
    Every 15-20 min.
    And if you watch close, 2 things can happen TO THE GAME.

    1. it continues while you were watching commercials..
    2. They do, STOP the game for that time to Let you watch the WHOLE game.
      The first one, is what will kill a game, Quickly.
      The second is miserable. for the reason that a game that would be 1-1.5 hours is NOW, 2-3 hours long.
      But who wins? The corp selling the adverts for the game. Not the game, not the advertiser. And the Owner gets a share.

    reply to this | link to this | view in chronology ]

  • icon
    John85851 (profile), 28 Oct 2020 @ 2:10pm

    Go after the advertisers

    Instead of complaining about how EA put ads into the games, why don't people boycott the advertisers who paid EA to run their ads like this? Obviously, someone in some marketing department thought it was a good idea to pay EA to run ads like this, so many people need to tell them how wrong they are. This might make more a difference than promising to never buy another EA game again... until the next must-play game comes out.

    reply to this | link to this | view in chronology ]

    • icon
      ECA (profile), 28 Oct 2020 @ 4:27pm

      Re: Go after the advertisers

      Just send letters of protest.
      As many adverts are for places YOU need to goto.

      I find it fun that Roku, does Local adverts, not just national.

      reply to this | link to this | view in chronology ]

    • icon
      PaulT (profile), 29 Oct 2020 @ 12:16am

      Re: Go after the advertisers

      Because that would be even more pointless. The issue here is not that certain ads are played. The issue is that ads are playing at all in a full priced game.

      "Obviously, someone in some marketing department thought it was a good idea to pay EA to run ads like this"

      Yes, and they probably thought that after they were approached by EA after they decided to implement the feature in their game. The feature will still exist even if the current advertisers bail.

      reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.