Goldman Sachs Created A Font, But You Are Forbidden By Its License To Critique Goldman Sachs Using It

from the comically-sans dept

Even if you find financial news incredibly boring, you will be familiar with investment firm Goldman Sachs. The famed investment bank has a list of purported controversies that rivals some small nations, which will become important in a bit. First, let's focus on this bit of hot news: Goldman Sachs developed its own font!

Goldman Sachs has released its own eponymous font, Goldman Sans, a contemporary sans-serif that garnishes merciless formality with a charming typographic "wink" here and there.

If you want to see what the font looks like, you can see it here. It's... certainly a font? To be honest, it looks clean and fine, but not especially unique. Unlike, say, the license it issues for the use of the font, which it is also giving away for free. Because, in addition to that license stating that Goldman Sachs can rescind the license at its whim -- turning anything created using it into a potential retroactive legal liability -- the license also states that you cannot use Goldman Sans to criticize Goldman Sachs, which is Goldman stupid.

(C)(2)(d) The User may not use the Licensed Font Software to disparage or suggest any affiliation with or endorsement by Goldman Sachs.

(E)(2) Further, Goldman Sachs may terminate this License, without notice to the User, for any reason or no reason at all and at any time, completely at Goldman Sachs’s sole discretion.

For a company that has so many controversies listed on its Wikipedia page, it sure is thin-skinned. And given that thin-skinnedness and the fact that the license allows the company to basically make any content created with it infringement at its whim... why in the absolute hell would anyone ever create anything with this font? Like, at all?

Other than the myriad of comments in the source article and elsewhere in which folks immediately started using the font to criticize Goldman Sachs, I mean.

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Filed Under: fonts, goldman sans, license, streisand effect
Companies: goldman sachs

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  1. identicon
    Rekrul, 29 Jun 2020 @ 6:18pm

    From time to time, I browse online repositories of free fonts and I'm always amazed at how many different fonts there are that look virtually identical with really nothing to distinguish them from each other. You could mix letters from a dozen different, but similar fonts in a single banner and nobody would give it a second look.

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