Activision Tries To Bury Cover Art For New CoD Game Via Copyright Threat...So Let's All Look At It Together, Shall We?

from the ready-fire-aim dept

Of all the dumb ways that the DMCA process has been misused in the very recent past, one of the most frustratingly stupid certainly has to be certain interests using it to try to bottle up leaks. From Nintendo to Universal to Marvel, among others, each and every time some content, often times unfinished, gets leaked onto the internet, the lawyers fire off a bunch of DMCA notices to try to get the content taken down. And each and every time, the whole thing backfires completely and instead this leaked content gets Streisanded into the public consciousness.

It's with that in mind that we can all take a look at some art for the next unannounced Call of Duty game, entitled Warzone.

What is that image for and where does it come from, you ask? Well, according to a Reddit post from a few days ago, which has since been deleted, it's the cover art for Activision's new CoD game. In that original Reddit thread, a whole bunch of folks seemed to think that the uploader had created fake game art, which occasionally happens. Instead, Activision, in an attempt to stifle this leak to control its own messaging, confirmed the authenticity of the leak by issuing a copyright threat, thereby propelling interest in the image itself.

One Redditor says they received a notice from “Activision/Call of Duty” that this was a “copyrighted image containing key artwork for an upcoming video game Call of Duty: Warzone.”

This is all relatively solid indication that the Warzone name is real, and refers to battle royale. Ghost’s appearance in the image ties it closely to Modern Warfare, and the fact that a ‘classified’ option has joined that game’s main menu suggests it will be available inside Call of Duty proper.

And, so, instead of one Reddit thread that half the readers distrust, Activision has created for itself dozens of internet articles about the image, the forthcoming game, and its own actions in trying to copyright a leak to hell. Meanwhile, as you can see above, the image the company attempted to nuke from the internet is still very, very much available.

Maybe someone needs to create Call of Duty: Modern Internet Warfare?

Filed Under: call of duty, confirmation, copyright, dmca, leaks, overreacting, takedowns, warzone
Companies: activision, reddit


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  • icon
    RIchZ (profile), 14 Feb 2020 @ 7:52pm

    Are you sure they're trying to take it down?

    An alternative view might be that the now-smirking Activision marketers and attorneys really know how to get free publicity/advertising. Send one ineffective little takedown, and the whole Internet goes berserk over your unreleased new game. :-)

    reply to this | link to this | view in chronology ]

    • icon
      That One Guy (profile), 14 Feb 2020 @ 8:04pm

      Re: Are you sure they're trying to take it down?

      That was my first thought too, that they deliberately gamed things and gave themselves free publicity by sending a bogus DMCA claim(it's not like there's any penalty for doing so, so...), though it is also entirely believable that their legal team is just so trigger happy that they saw the image and immediately tried to legitimately take it down because they own it and that means they get full control over all uses of it damnit.

      reply to this | link to this | view in chronology ]

    • identicon
      Actileaking PR Team, 14 Feb 2020 @ 8:30pm

      Re: Are you sure they're trying to take it down?

      The question would be, if the leak was a leak in the first place.

      As in, Activison "leaks" the image, people are sceptical, Activison issues DMCA takedown notice.

      Or the DMCA tdn was planed from the beginning, like a planed streisand effect if you will.

      Not to forget people work hard this days to make ads not look like ads, and Activison just releasing the picture would have been rather clear advertisement.

      And generaly make people believe you don't want them to have it, makes them want it more, force it on people and they will resist it cough Cortana cough.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 18 Feb 2020 @ 1:40pm

        Re: Re: Are you sure they're trying to take it down?

        After all...Activision just got an entire free ad article on TD. Given their history, this isn't really giving them any bad publicity... only good publicity. They've been equated with Nintendo, had their image shared with a bunch of eyeballs, and even had the game features explained to a potential audience. All for free.

        The alternative? All of us not knowing or caring about the latest CoD update.

        reply to this | link to this | view in chronology ]

    • icon
      CanadianByChoice (profile), 14 Feb 2020 @ 8:50pm

      Re: Are you sure they're trying to take it down?

      And I thought I was going to be the first one to post this idea .... and I find I'm just at the end of a line <sigh>
      Side note: I laughed at "Streisanded" and wondered what she'd think of her name now being a verb.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 18 Feb 2020 @ 12:34am

      Re: Are you sure they're trying to take it down?

      It's Call of Duty, not some obscure indie production. If they wanted the internet to go berserk over the picture, all they needed to do was release it officially.

      reply to this | link to this | view in chronology ]

  • icon
    mrtraver (profile), 15 Feb 2020 @ 4:15am

    I dunno...

    ...still looks fake to me.

    reply to this | link to this | view in chronology ]

    • This comment has been flagged by the community. Click here to show it
      identicon
      Anonymous Coward, 15 Feb 2020 @ 8:16am

      Re: I dunno...

      Meanwhile techdirt won't discuss the doc dump by an ex Google employee. A doc dump we know to be authentic due to Google's aggressive actions. However, every corporate abuse is desired of the left and hated of the left...

      ...whichever is convenient to the moment, for they are unfit for any position of command at all, being beasts of desire, worse than animals.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 15 Feb 2020 @ 11:43am

        Re: Re: I dunno...

        You need to stop smokin that wet, bro.

        reply to this | link to this | view in chronology ]

        • This comment has been flagged by the community. Click here to show it
          identicon
          Anonymous Coward, 15 Feb 2020 @ 12:09pm

          Re: Re: Re: I dunno...

          whay msnbc says is useless. trump was exonerated by mueller, who hates trump, and the whole team and the whole of the fbi, who hates trump. reality has sided with trump.

          reply to this | link to this | view in chronology ]

      • identicon
        Agammamon, 17 Feb 2020 @ 9:20pm

        Re: Re: I dunno...

        Why would it be Techdirt's responsibility to discuss this doc dump?

        What makes you think they're not working on an article - a doc dump takes time to sift through. Just putting out a post that says 'hey, someone leaked a whole bunch of docs purported to be from Google' isn't really worth getting upset about because its absent.

        Why haven't you written up that article and maybe shipped it to Techdirt as a contributor? If its that important . . .

        Or are you like people who say that 'someone should make this change' in Wikipedia article discussions - ignoring the fact that anyone can make that change, including you.

        How do we know what you consider 'aggressive actions' by Google are any such thing?

        How do we know there's anything to discuss? Aggressive actions could just be them trying to contain trade secrets.

        I'm being serious here. I didn't know there was a 'doc dump'. I don't know what is in those docs. You seem to know what's going on - or else you wouldn't be so certain that this is a newsworthy thing, let alone Techdirt's, uh, idiom. So why aren't you telling people what is in those documents that you've already reviewed?

        reply to this | link to this | view in chronology ]

        • identicon
          Anonymous Coward, 18 Feb 2020 @ 4:43am

          Re: Re: Re: I dunno...

          or else you wouldn't be so certain that this is a newsworthy thing

          Its more a case of him insinuating that there is something newsworthy in the dump, because somebody made the dump.He just wants somebody else to find the real newsworthy stuff in that dump to justify his insinuations.

          reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 15 Feb 2020 @ 5:41am

    New Game

    Call of Duty: The Streisand Sector

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 15 Feb 2020 @ 6:07am

    Will the next COD be a mission in Wash DC to remove a recalcitrant administration?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 15 Feb 2020 @ 7:15am

    Meh

    I truly feel what the artist was trying to convey. But the heavy brush strokes ruins the bushes in the mountain. I doubt it would sell at auction.

    reply to this | link to this | view in chronology ]

  • icon
    Bergman (profile), 15 Feb 2020 @ 7:46am

    Gotta love the news reporting fair use rule

    Like the subject says. We'll see if the original Reddit post was DMCA'd as a publicity stunt if this one gets one too.

    reply to this | link to this | view in chronology ]

    • This comment has been flagged by the community. Click here to show it
      identicon
      Anonymous Coward, 15 Feb 2020 @ 12:06pm

      Re: Gotta love the news reporting fair use rule

      i hate that games are such an industry. grow up and stop playing games, games are for children.

      reply to this | link to this | view in chronology ]

      • icon
        Bergman (profile), 15 Feb 2020 @ 1:01pm

        Re: Re: Gotta love the news reporting fair use rule

        And the internet is strictly for military communications. So go enlist before you post again.

        reply to this | link to this | view in chronology ]

        • identicon
          ROGueS, 16 Feb 2020 @ 11:55am

          Re: Re: Re: Gotta love the news reporting fair use rule

          Yes, you are instructive on that ppoint. Agreed.

          All of the civilian free speech garbage is cover for .mil ops.

          reply to this | link to this | view in chronology ]

          • identicon
            Anonymous Coward, 16 Feb 2020 @ 11:37pm

            Re: Re: Re: Re: Gotta be organic brain damage

            Yyou really are a dumb fuck.

            reply to this | link to this | view in chronology ]

            • identicon
              Yyou 2, 17 Feb 2020 @ 3:42am

              Re: Re: Re: Re: Re: Gotta be AC sociopathy

              Yyou too, AC, Yyou too.

              reply to this | link to this | view in chronology ]

              • identicon
                Anonymous Coward, 17 Feb 2020 @ 10:40am

                Re: Re: Re: Re: Re: Re: Gotta be A triggered bitch

                Wow three replies to a throwaway insult. What a previously fragile ego you got there bro.

                reply to this | link to this | view in chronology ]

                • identicon
                  Anonymous Coward, 18 Feb 2020 @ 6:25am

                  Re: Re: Re: Re: Re: Re: Re: Gotta be A triggered bitch

                  Are you using bitch the way you use it with your mother, or in a less pejorative sense?

                  Either works.

                  reply to this | link to this | view in chronology ]

            • identicon
              Automated Reply, 17 Feb 2020 @ 4:12am

              Re: Re: Re: Re: Re: Gotta be your hemorrhoids

              You really are a sloppy fuck you hemorrhoid.

              reply to this | link to this | view in chronology ]

            • This comment has been flagged by the community. Click here to show it
              identicon
              Bill Gates Conspiracy Theory, 17 Feb 2020 @ 9:59am

              Re: Re: Re: Re: Re: Gotta be organic brain damage

              You are correct. I am a dumb fuck I especially like when my fucks act like AI robots, and their tits beat my face, as if I am just a milktoy.

              You, on other hand (heiheiheihei) are probably rosy palmed right now, wishing you had a non-rabbinical role in conversation subversion.

              Truly, lol. We all Know that MiT does not let you geniuses jerk off in your offices(as you would have it), because you are under intense surveillance, much like John Nash was, before his unfortunate diagnoses.

              reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 15 Feb 2020 @ 1:07pm

        Re: Re: Gotta love the news reporting fair use rule

        "games are for children"

        What kind of game are you playing?

        reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 15 Feb 2020 @ 4:16pm

        Re: Re: Gotta love the news reporting fair use rule

        So, basically, you're saying you lack any level of skill in games so they must be only for children. Allow me to postulate an alternative:

        You're an idiot with no hand-eye coordination and even less sense.

        I think I'm right on this one.

        reply to this | link to this | view in chronology ]

  • icon
    GHB (profile), 15 Feb 2020 @ 2:55pm

    This is similar to when a movie company took down a poster

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 17 Feb 2020 @ 6:37am

    Congrats Mike

    On your unpaid participation in the CoD advertising machine.

    reply to this | link to this | view in chronology ]


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