USPTO Gets One Right: Refuses To Allow Farmers Market To Trademark City's Nickname

from the sodat's-good dept

We don't spend a great deal of time here patting the USPTO on the back for getting things right, but occasionally the agency surprises us. When it comes to trademarks being granted for city or town names, the Trademark Office has a higher bar for approval but is still far too permissive. When it comes to widely used nicknames for cities and towns, the Trademark Office's rubber-stamp methods have caused issues. The point here is that, whether its a city's name or nickname we're talking about, neither are good source identifiers, given both their wide use and the fact that both serve as geographic descriptors.

But, again, sometimes the Trademark Office gets things right. Such is the case with Soda City Market, a farmer's market organization in Columbia, SC, that applied for a trademark on its name.

The U.S. Patent and Trademark Office has given the company that runs the popular Saturday market an initial refusal to its patent application. One of the cited objections by the office: Soda City now is a common nickname that cannot really be trademarked, like the name of a city itself.

Another issue raised by the trademark office: there’s another potential trademark out there that was filed for earlier.

Soda City FC, a semi-professional soccer team, had filed earlier to trademark its name, creating the potential for a conflict. Its bid also has received preliminary objections from the trademark office.

This is the right response on both counts. We've seen issues in the past when city names and nicknames are approved for trademark even in very specific markets, such as soccer clubs. To allow entities to lock up such a commonly used phrase, which also is geographic in nature, is practically begging for conflict. As for the farmer's market, it applied for its mark in market designations such as "public events", which, hoo-boy if that had been approved.

Now, the farmer's market could appeal the decision, but it sure seems like that would be more trouble than it's worth. Why the market felt the need for trademark protection on such a generic name in the first place is beyond me.

Filed Under: columbia, farmers market, soda city, south carolina, uspto
Companies: soda city market


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  • icon
    Gary (profile), 11 Sep 2019 @ 7:41pm

    It's all Property!

    Once you embrace Imaginary property, it only comes down to who owns the right to the term, not if such a right should be granted.

    All the things belong to one corporation or another.

    reply to this | link to this | view in chronology ]

    • icon
      Coyne Tibbets (profile), 12 Sep 2019 @ 2:19am

      Re: It's all Property!

      But must it be that way? Everything owned, so that to write this, I must pay for the use of the font; letters "B", "u", "t", "m", "u", "s", "t", and etc; the individual words; the space between "But" and "must"; and all the myriad phrases such as "But must"? As well as each stroke that makes up each letter, the dot in the "i" and (separately of course) the period?

      Where do we draw the line and say, "No one can own [these things] and everyone is free to use them -- profit from using them -- without charge?"

      reply to this | link to this | view in chronology ]

      • identicon
        urza9814, 12 Sep 2019 @ 8:33am

        Re: Re: It's all Property!

        "Where do we draw the line and say, 'No one can own [these things] and everyone is free to use them -- profit from using them -- without charge?'"

        You are (practically, if not legally) free to use them in the time window between when the original owner disappears and therefore is no longer filing lawsuits, and the time when a new owner acquires a new copyright/trademark to the same works.

        reply to this | link to this | view in chronology ]

  • identicon
    Pete Austin, 12 Sep 2019 @ 2:20am

    Because VCs ask for this stuff

    Re: Why the market felt the need for trademark protection on such a generic name in the first place is beyond me.

    If you go looking for finance, you get asked what IP you own. That's the main reason that my company has registered trademarks for its name.

    reply to this | link to this | view in chronology ]


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