Liverpool FC Also Apparently Attempted To Trademark Widely Used Chant By Football Fans

from the nacho-cheer dept

We were just discussing Liverpool FC, a football club in the UK's famous Premier League, receiving a ton of backlash from the public and other football clubs over its rather audacious attempt to trademark "Liverpool". Now, Liverpool FC claimed that its trademark application was extremely targeted, claiming that it was geared specifically towards the football marketplace. Unfortunately, in the current protectionist trademark era, that doesn't mean much. First, we see trademark holders threaten and sue those across marketplace borders all the time. Second, there are other football clubs in Liverpool, meaning that the trademark application represented a direct threat to their brands.

It turns out this callous attitude towards other football clubs isn't a one-off for Liverpool FC. Recent reporting reveals that the club also has attempted, and then withdrawn, trademark applications for a popular football fan chant that doesn't even originate with Liverpool FC fans.

Liverpool FC made an audacious attempt to trademark the popular terrace chant ‘Allez, Allez, Allez’, it has been revealed. The Reds’ owners FSG made an application to the intellectual property office to trademark the words last November, according to iNews, only to later withdraw it. ‘Allez, Allez, Allez’ has become synonymous with the Anfield faithful having adopted it last year during their run to the 2018 Champions League final.

However, Liverpool were not the first side to adopt the chant, with the song reportedly sung by fans of FC Porto as far back as 2016 and the likes of Genoa, Juventus and Napoli all coming up with their own versions. Fans of Aston Villa, Rangers, Atletico Madrid and even Cardiff City are also said to have appropriated the popular terrace chant.

Making this all the more stupid is that the chant is from a song created by an Italian band in the 80s. So, Liverpool FC fans occasionally use a fan chant appropriated by fans of other clubs, which stems from an Italian band from a few decades ago... and decided to try to trademark it?

So of course there was more fan backlash again, both before and after Liverpool FC had withdrawn its application. The real question is why the club seems to think it needs to lock up language that is generic or common across its geographic area and/or marketplace, to the detriment of everyone else?

Filed Under: allez allez, fans, football, liverpool, soccer, trademark
Companies: liverpool fc


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  • icon
    Madd the Sane (profile), 31 Jul 2019 @ 9:01pm

    The real reason

    The real question is why the club seems to think it needs to lock up language that is generic or common across its geographic area and/or marketplace, to the detriment of everyone else?

    Because they can? Or, at least, can try.

    reply to this | link to this | view in chronology ]

    • identicon
      Pref Anon, 1 Aug 2019 @ 6:32am

      Re: The real reason

      It's worth remembering that Liverpool is owned by a hedge fund manager who also owns the Red Sox. It doesn't surprise me they're trying to aggresively monetize everything with that background.

      reply to this | link to this | view in chronology ]

  • icon
    Arioch (profile), 31 Jul 2019 @ 9:27pm

    When confronted with stupidity at this level.
    My brain hurts........

    should look good on my CV when applying for a job with these plonkers

    reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    icon
    Harry Orton (profile), 1 Aug 2019 @ 2:46am

    Bit to usd

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    reply to this | link to this | view in chronology ]

  • icon
    Bloof (profile), 1 Aug 2019 @ 4:21am

    This sort of idiotic trademark grabbing nonsense is the natural progression of the English Premier League becoming corporatized, beyond what it was even a decade ago. Trademark everything, wall off as much as possible and drain out as much cash as possible before the whole thing collapses under the slagheap style debt mountains... And hope the local community will foot the bill afterward to save clubs that stopped being part of the community a long, long time ago.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 1 Aug 2019 @ 7:53am

    they should just be thankful they don't have a twelfth man.

    reply to this | link to this | view in chronology ]

  • icon
    Paul Alan Levy (profile), 1 Aug 2019 @ 9:56am

    Liverpool WILL have to walk alone

    Seems to be it would be a supporters group that would have had the potential for a trademark, IF it had been using the song commercially

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Aug 2019 @ 4:07pm

    Benfica > Liverpool

    reply to this | link to this | view in chronology ]

  • icon
    BugMN (profile), 7 Aug 2019 @ 1:50am

    So I would recommend to you to use some tools and read articles for example like this one https://clockwise.software/expertise/marketplace/ . There you can learn how to do it in the right way. Because this a trend and you should to follow all the requirements. Because of different ways, you can lose many things. Also, you can follow some youtube channels and get a tutorial from there. But an easy way is to ask some developers company to prepare everything for you!

    reply to this | link to this | view in chronology ]


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