The Emmys People Are Opposing A Pet Products Company Named After A Dog Named 'Emmy'

from the woof dept

In the pantheon of dumb trademark disputes, you would probably expect there to be some correlation between the volume or level of dumb of a dispute and the involvement of a member of the entertainment industry. Without having any hard data in front of me, I still feel quite comfortable stating that this expectation is almost certainly correct. The entertainment industries are notoriously protective of all things intellectual property, after all. Still, sometimes you run across a dispute that is so silly it takes your breath away.

Meet Kevin Rizer. Kevin owns a pet products company in Texas. When he named his company, he drew inspiration from his own furry, four-legged friend, his cancer-surviving dog, whose name is Emmy. Thus, Emmy's Best was created to make pet products, and, damn it, you already know where this is going, don't you?

Last February, Rizer filed for a trademark for Emmy’s Best. That’s when he said the National Academy of Television Arts and Sciences pushed back. NATAS, the organization behind the Emmy Awards, claimed the trademark would confuse consumers, according to Rizer.

“They don’t think people can tell the difference between a pet products company…. and what they do… which is give out awards,” Rizer said.

It should go without saying that this trademark opposition from NATAS is ridiculous. The two companies aren't remotely in the same marketplace, never mind competing with one another. On that same level, it's a stretch to suggest that any member of the public is going to go shopping for their beloved pets and suddenly find themselves confused into thinking that the Emmy awards are somehow involved. Despite this, Rizer tried to reason with NATAS, going so far as to offer to drop the trademark application entirely. NATAS, however, says this isn't enough and is demanding that Rizer's business name be changed entirely.

Its reasoning? Well, Emmy the dog was given that name because Rizer at one point wanted to win an Emmy. Seriously, NATAS, highlights this "About Us" page on Emmy's Best's website as evidence.

I had always wanted an Emmy, but not this one. You see, I was a struggling television director/producer when this white bundle of a fur ball came into my life. Having always wanted to win an Emmy award, a friend recommended that I name my new puppy Emmy. Eight years later, there is still only one Emmy in my life, and I wouldn't have it any other way. This white labrador retriever-human mix has brought more joy, satisfaction and companionship into my life than any shiny statue ever could. It is with great pride that Emmy's Best Premium Pet Products was born, and bears my Emmy's name.

With that ammunition, NATAS claims the name must be changed.

“Emmy has been the premier mark of excellence in television for seven decades,” wrote Paul Pillitteri, the senior vice president of communications for NATAS. “Emmy’s Best cites this legacy as its inspiration for copying the famous Emmy trademark.”

“EMMY® has been the premier mark of excellence in television for seven decades. Emmy’s Best cites this legacy as its inspiration for copying the famous EMMY trademark. We are actively and generously seeking an agreement that allows the company to continue to grow without infringing this iconic trademark.”

It's hard to imagine a better example of big versus small trademark bullying at work, particularly as Emmy is now waging a third battle with cancer and may not live through the rest of the year. Emmy's owners, meanwhile, are locked into a stupid trademark battle just because NATAS wants to play the unreasonable bully.

Real good look for the entertainment industry, guys.

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: awards, dogs, emmy awards, emmys, kevin rizer, trademark, tv
Companies: emmy's best, natas


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 8 Dec 2018 @ 8:06am

    I do not keep track of all these shows where the wealthy pat each other on the back proclaiming how great and admired they all are. I really do not care how narcissistic they are nor how much they want the general public's attention, and some appear to be rather desperate in their attempts to gain the headlines.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.