Nickelodeon Is Opposing A 12 Year Old New Zealand Girl's 'Slime' Trademark For Some Reason

from the you-can't-do-that-in-new-zealand dept

Viacom has decided to take its trademark bullying game international and possibly against the most sympathetic target it could find. Nickelodeon, owned by Viacom, has decided to oppose the trademark registration of a 12 year old girl in New Zealand, claiming its trademark on the word "slime" is too important. Katharina Weischede has managed to build up an online brand in New Zealand for producing and playing with "slime." She made a business out of it and attempted to trademark "slime princess", only to find Nickelodeon opposing it.

What started off as a hobby had by late 2017 become a home-based business called "Slime Princess". Now known by her friends, family and even strangers as the "Slime Princess", she eventually decided to trademark her business's name. However, Katharina was met with opposition by Viacom, the owners of children's entertainment channel Nickelodeon. After applying to trademark "Slime Princess" earlier this year, Katharina received a letter from Viacom opposing the trademark. According to the New Zealand Intellectual Property office, Viacom has trademarked the word "slime".

Everything about this is absurd. We can start with how unlikely it would be for any confusion to exist between Weishede and Nickelodeon, move on to the very generic and broad mark that Viacom apparently holds in New Zealand, take a turn to point out that Weishede's business has something like $20k in valuation, and finish off by simply pointing out the PR nightmare that is the parent company of a kids' network battling a 12 year old at the trademark office.

The good news is that Weishede appears to be a very bright young woman.

Aside from running her business, Katharina is interested in becoming a human rights lawyer.

This case was "a great start to show people that you fight for what you believe in", she said. "I wanted to fight because I made this and it's not just about the slime. It's the brand itself. People don't only come for the slime, they go and see me."

She has set up a page to collect money for the legal fees to fight this. Her family is also backing her and she is working with a lawyer, who is hinting at the fact that Viacom certainly didn't have to go the route of fighting a trademark battle with a 12 year old.

Katharina's lawyer, Alex Lee, said the 12-year-old had worked very hard to build up her profile and her brand.

"This is a young girl's dream," he said. "If in fact the other party wanted to find a way to work with her that's great but certainly, we wouldn't want to think the idea is to prevent a young teenager who already has a profile with a particular brand from being denied her rights."

And finding a way to work with her is exactly what Viacom should be doing here, or it risks tarnishing the reputation Nickelodeon has worldwide over the "threat" of a bright 12 year old young woman. Best of luck winning that PR battle.

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: katharina weischede, new zealand, slime, trademark, trademark bullying
Companies: nickelodeon, viacom

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Anonymous Coward, 27 Aug 2018 @ 10:57am

    Re: Re: This just in...

    Oh yeah.. and smegma too!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.