Comcast-Owned MSNBC Blasted For 8 Minute 'News' Love Letter to Comcast

from the fluff-and-nonsense dept

Comcast-owned MSNBC this week took a bit of a beating for an eight-minute "news" segment that was effectively little more than a sappy love letter to their parent company. The segment featured top Comcast lobbyist David Cohen, who years ago began calling himself the company's "Chief Diversity Officer" to tap dance around federal lobbying rules (Comcast yells at us whenever we point that out). The program, aired during the company's Morning Joe program, waxed poetic about Comcast's altruism, at one point using Al Sharpton to compare Comcast’s corporate volunteerism with Nelson Mandela’s lifetime of civil rights work:

Several news outlets were quick to point out this glorified Comcast ad also saw prominent air time from numerous other Comcast-owned media properties, once again highlighting the perils of mindless media consolidation:

"But MSNBC wasn’t alone in covering Comcast Cares Day. NBC affiliates across the nation “pitched in.” NBC Bay Area, for example, ran a PR–sounding segment that was a lot like all of the other ones. So did NBC 5 in Fort Worth, TX, NBC 10 in Philadelphia, NBC 4 in Los Angeles, NBC 5 in Chicago, and NBC Connecticut, to name a few. Other media outlets joined in, including ABC’s WTXL in Tallahassee, FL, The Denver Post, and The Tennessean, among others."

Those of us that track Comcast for a living have been highlighting Cohen and Comcast's disingenuous behavior on this front for several years now. While Comcast volunteer programs certainly can and do help people in some limited capacities, Cohen has perfected the act of using Comcast's minority and low-income advocacy as a grotesque lobbying weapon to perpetuate policies that actively harm the communities Comcast professes to be helping.

For example, Comcast routinely pays some less ethical minority advocacy groups to parrot policies that actively harm their constituents, whether that's supporting the death of net neutrality, the company's latest megamerger, or the elimination of privacy protections for consumers. And Jesse Jackson has been used on occasion to actively oppose things like more cable box competition. This cozy quid pro quo is never put explicitly in writing, letting Cohen and friends become breathlessly indignant when reporters point out the disingenuous, cash-compromised nature of these relationships.

It's a schtick larger media outlets are comically (perhaps intentionally) oblivious to, but one that has been immeasurably successful for Comcast and Cohen.

Cohen played the starring role in selling regulators on Comcast's acquisition of NBC Universal in 2011, crafting conditions it would later be discovered Comcast ignored at its leisure. Cohen's secret weapon during that transaction was Internet Essentials, a program that promised low-income households $10, 5 Mbps broadband for a limited time should they jump through a laundry list of conditions. The program was frequently criticized for being intentionally hard to qualify for, though it provided Cohen an endless sea of photo opportunities to help portray Comcast as a bottomless well of pure altruism.

Cohen's minority and low-income advocacy schtick was so effective, he ultimately nabbed the title of "Chief Diversity Officer" to help further advertise his selfless altruism. Of course that title also conveniently lets Cohen tap dance around flimsy federal lobbying rules, which require an employee register as a lobbyist if they spend more than 20% of their time lobbying for a single client during any three-month span. And again, when you point this out, I've found that Comcast tends to get really upset with you.

The reality is that Comcast would need to do a hell of a lot more volunteering and donating to counter the obvious harm most of the company's terrible policies have on the country. It's indisputable that the company's attacks on net neutrality and privacy protections will drive up costs and harm diverse media outlets and smaller businesses. Comcast's support of protectionist state laws also routinely undermine efforts to bring competition to under-served broadband markets, driving up costs for everybody in the internet ecosystem (but especially the downtrodden parts of the country Comcast professes to adore).

This is a company that has proven time and time again that it doesn't have your best interests at heart. But thanks to American M&A mania and our collective obliviousness to disinformation, the pretense that Comcast is a Robin-Hood-esque champion of the poor and downtrodden has proven immeasurably successful and profitable for what's arguably the least liked company in America.


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  • icon
    That Anonymous Coward (profile), 25 Apr 2018 @ 10:48am

    With all of the customers they have, they couldn't find a single one to go on tv and say how much they enjoyed it.
    Instead they had to pay their lobbyist to go on air & talk about how awesome they are, on a show they control, on a network they control.

    From the brilliant minds who brought us ComcastCaresDay...
    Its like Festivus, if you can get to someone in tech support who isn't out-sourced & air your grievance, Comcast has to fix it. Sadly ComcastCaresDay was an offical unpaid holiday for support staff.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 25 Apr 2018 @ 11:10am

    Is Comcast still the most hated company in the country?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 25 Apr 2018 @ 11:10am

    Comcast Cares reminds me of a similarly sappy bit that CBS used to advertise during their own programs. They never explained what they cared about, but the bit stuck with me because the way they displayed it, I always read it as CB Scares, not CBS cares. I found that funnier than they probably intended.

    reply to this | link to this | view in chronology ]

  • identicon
    Rachel Maddow, 25 Apr 2018 @ 11:16am

    Two Words

    I have two words to say to this: Putin.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Hero, 25 Apr 2018 @ 11:20am

    Not surprising

    Not surprising that the Chief Diversity Officer is an old, fat, white man.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 25 Apr 2018 @ 11:26am

    Corrupt State Actors

    Comcast fits the definition for a State Actor who now is abusing its powers.

    reply to this | link to this | view in chronology ]

  • icon
    OA (profile), 25 Apr 2018 @ 12:08pm

    That's how it goes

    ...the pretense that Comcast is a Robin-Hood-esque champion of the poor and downtrodden has proven immeasurably successful and profitable for what's arguably the least liked company in America.

    That's just how it tends to go these days. Doing genuinely, what Comcast pretends to do, would result in a 'beat down'. 'We' mostly respond to the application of power. The benefits of applying social conscience and altruism mostly go to those who fake it. The fate of the honest acts as an example to others.

    reply to this | link to this | view in chronology ]

    • identicon
      Michael, 25 Apr 2018 @ 12:29pm

      Re: That's how it goes

      "Doing genuinely, what Comcast pretends to do, would result in a 'beat down'"

      No it wouldn't. It would result in a lawsuit from Comcast since bringing low-cost internet to impoverished people has been made illegal by their lobbying efforts.

      reply to this | link to this | view in chronology ]

  • icon
    OA (profile), 25 Apr 2018 @ 12:12pm

    Which dystopia?

    I should start a pool. Which old sci-fi movie dystopia will get here first? One of the boxes will be "all of them".

    reply to this | link to this | view in chronology ]

    • identicon
      Thad, 25 Apr 2018 @ 12:40pm

      Re: Which dystopia?

      Sometimes I forget I'm living in a Philip K Dick novel.

      Then I go to gas up my car and the pump starts playing commercials.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 25 Apr 2018 @ 1:15pm

      Re: Which dystopia?

      The word "ComCast" (Communications Broadcasting) sounds like an organization to be found in "1984".

      The word (Broad)Cast is telling: all output and no input; all "Communications" are one-way.

      reply to this | link to this | view in chronology ]

  • icon
    Ninja (profile), 25 Apr 2018 @ 2:44pm

    "sappy love letter"

    At first I read "sloppy love letter" (don't ask). I recommend reading it that way, makes the article way funnier.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 25 Apr 2018 @ 2:55pm

    A joint venture of Microsoft and Comcast engages in unethical behavior? Sorry, but yawn. Just yawn. And OK, Microsoft may have been passed by Oracle in the race for most-hated tech company; Comcast passed by someone-else in the even-more competitive race for most-hated communications company. But still.

    If, say, MSNBC engaged in a single solitary act that wasn't immoral according to seventeen world religions and illegal in 87 sovereign jurisdictions, now THAT would be newsworthy. Until then, .... it's business as usual, business as intended, business in the only way its corporate parents know HOW to do business.

    reply to this | link to this | view in chronology ]

  • icon
    ECA (profile), 25 Apr 2018 @ 4:34pm

    FACT

    If you are poor enough..
    and/or
    You need More money...

    I can pay you Allot of money and get you to say/do anything...

    reply to this | link to this | view in chronology ]

  • icon
    Uriel-238 (profile), 25 Apr 2018 @ 10:32pm

    The Democratic People's Republic of Korea...

    ...is neither democratic or for the people.

    I'm sure ComcastCaresDay has been named according to a similar standard.

    reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    icon
    Macys Insite (profile), 26 Apr 2018 @ 2:35am

    macys insite

    Really it is an amazing post with information. Thank you very much for sharing. I appreciate your work. And if you are employee of <a href="https://macysinsite.info/">macys insite</a> then check his blog.

    reply to this | link to this | view in chronology ]

  • identicon
    thebosz, 26 Apr 2018 @ 8:01am

    Sinclair wannabe?

    This smacks of Sinclair forcing stations to run obviously terrible news pieces.

    What'll they do next? Force all NBC affiliates to run hard-hitting "news" reports about how Comcast is stopping terrorism?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Apr 2018 @ 9:48am

    MSNBC is NOT a news channel. They are a leftest Propaganda joke of a channel. Sucking up to Comcast, who pays their salary makes perfect sense.

    reply to this | link to this | view in chronology ]


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