Techdirt Podcast Episode 155: Lies, Damned Lies & Audience Metrics

from the traffic-is-fake dept

In 2016, mostly out of frustration, I wrote a post about how traffic is fake, audience numbers are garbage, and nobody knows how many people see anything. My feelings haven't changed much, and neither has the digital advertising ecosystem. And since regular podcast co-host Dennis Yang runs a digital metrics company, it only made sense for us to hash it out on an episode all about audience measurement and how it shapes online advertising.

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    ysth (profile), 21 Feb 2018 @ 12:27pm

    "Fix that"? How am I broken if I use this website to listen to this website's podcasts? Convince me there's some functionality to be gained by joining some podcast subscription service?

    reply to this | link to this | view in chronology ]

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