Activision Considering An Opposition To Trademark For Dog-Curbing Company 'Call Of Doodee'

from the shit-for-names dept

There's a line in Ian Fleming's opus Goldfinger that goes: "Once is an accident. Twice is a coincidence. Three times is an enemy action." It appears that as far as strange trademark attacks issued from entertainment properties upon canine-related services are concerned, we've officially reached the coincidence stage. You will recall that we were just discussing an odd trademark opposition filed from RZA of the Wu-Tang Clan against a dog-walking service calling itself Woof-Tang Clan. On the heels of that, we learn that Activision is mulling an opposition on a trademark application for a dog-poop removal service calling itself Call of DooDee.

Enter Call of DooDee, the clever name for a dog poop cleaning service that's not too hard to differentiate where they received their inspiration. The subject matter of the business itself in relation to the franchise is something that we're not even going to touch. Activision may not find the situation humorous, but you can bet we got a chuckle out of it. Someone who is not laughing however, is the Illinois business owner that filed the initial trademark.

While the application was filed with the USPTO in June, Activision recently asked for extended time to consider filing an opposition. While I would very much enjoy reading about intellectual property lawyers entering into long-form and serious legal discussions during which they would be forced to say the word "doodee" repeatedly, it should be immediately obvious to anyone involved that no opposition is warranted here.

While the name of the business is a clear homage to the phrase "call of duty", it's far less clear whether that homage has anything to do with the famous video game franchise. The phrase has military origins, to which the game franchise itself is a titular homage. Beyond that, there is no other tie between a dog-curbing service and the video game franchise. They operate in different industries and, frankly, on different planes of existence. One business is digital, while the other is material and fecal. While some haters of the franchise might indeed claim that it is very, very shitty, this is neither the sort of market tie that is material in trademark law, nor do I suspect that it is the sort of evidence for public confusion that Activision's lawyers would want present in its opposition.

I would hope that any plans for an opposition being filed would make its way into Activision's wastebin. Perhaps to sit alongside several knotted little blue baggies.


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  • identicon
    radix, 28 Nov 2017 @ 8:40pm

    "Your Honor, although we do not have a registered trademark related to canine services, our customers do relate our business practices with dog shit."

    reply to this | link to this | view in chronology ]

  • identicon
    Joe Somebody, 28 Nov 2017 @ 10:32pm

    Pictures please

    Is it wrong that I read this and desperately wanted to see a video of the author trying to keep a straight face while he wrote this article?

    reply to this | link to this | view in chronology ]

  • identicon
    DONT BE STUPID BE EDUCATED, 29 Nov 2017 @ 3:11am

    you would think with EA and WB ynder loot box gun

    you would think with EA and WB ynder loot box gun, that actstupid we activision nor wanting to be left out of the evil titles....might not want to be doing stupid shit

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Nov 2017 @ 6:06am

    Well written. Loved this one.

    reply to this | link to this | view in chronology ]

  • identicon
    AricTheRed, 29 Nov 2017 @ 7:30am

    This case...

    It all sounds like shit to me.

    And if they ever make a game, especially if it is VR, just gonna go and Dee-Duece my own back yard and save the $60.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Nov 2017 @ 7:44am

    Thanks Tim ;)

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Nov 2017 @ 8:58am

    You have found YOUR TOPIC, Geigner!

    I always knew had it in you.

    Now dive in and wallow! We'll call you "Scatman Timmy".

    reply to this | link to this | view in chronology ]

    • identicon
      Scatman John, 29 Nov 2017 @ 10:41pm

      Re: You have found YOUR TOPIC, Geigner!

      You better not plan on trademarking it, I'd have to oppose that.

      Ski-bi dibby dib yo da dub dub

      Yo da dub dub

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 30 Nov 2017 @ 6:05am

    Call of Nature is also a phrase, and one that relates to going to the toilet. And while Call of Doodee sounds like Call of Duty, it has the double like to call of nature and doody/poo.

    reply to this | link to this | view in chronology ]


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