King Has 'Crush' Trademark Opposed By Dr. Pepper

from the by-their-own-petard dept

App-maker King, of Candy Crush fame, has built up a reputation for itself as a trademark bully. The company has previously attempted to threaten pretty much any game or mobile app that utilizes the words "candy" or "saga." And if that sounds insane to you, you're not alone, as there have been several instances of severe backlash against how King goes about "protecting" its trademarks.

As this site's version of the saying goes: live by the intellectual property, die by the intellectual property. Well, not die, perhaps, but it's slightly amusing to watch King have its "Crush" trademark opposed by Dr. Pepper.

In a bid to create a further layer of protection for their games, have filed an application to protect ‘Crush’ as a trade mark in the US for confectionery. Unhappy about this application, Dr Pepper have filed an opposition claiming the ‘Crush’ trade mark will damage the goodwill of their own ‘Crush’ marks.

Dr Pepper owns several trade marks for the word for a number of items including certain confectionary items and cosmetics. Dr Pepper has based their claims on the fact they believe by allowing the application by, it will cause dilution of the distinctive quality of Dr Peppers marks.

Ok, let's get the obvious out of the way: this is a fairly silly opposition if its basis is to do with customer confusion. Frankly, I can't imagine how many people are even aware that the Crush mark is being used in the confections space by Dr. Pepper. I certainly can't think of a single Crush-branded candy. My quick google search didn't turn up much either. Crush is known for its soft drinks. Meanwhile, King is known for its apps, and even if it makes the move into retail in the way that Angry Birds has, and that retail business includes candies, who is going to confuse any of that with Dr. Pepper's Crush brand?

That being said, this opposition is certainly more valid than King's bullying of the makers of The Banner Saga over that last word. I won't say this has reached the level of schadenfreude for me, but it is somewhat hard to get any tears to build up over King having to endure a silly opposition to its trademark.

Filed Under: candy crush, crush, trademark
Companies: dr. pepper, king

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  1. identicon
    cecil, 26 Jun 2017 @ 5:59am

    Crush candy, not Dr. Pepper candy, although there is that too

    Orange, lemon lime, etc not prune juice. :D And since they advertised back in the 50's that you could serve it hot, maybe hot beverages are covered too? They had to know that someone would have to step forward and protect the crush mark, because as they explain it, that's what you have to do, litigate single words for any possible application to anything and make a general AHat of one's self... That's what the law says right?

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