Now Canceled Crowdfunding Project Sent DMCA Notice Following Skeptical Review

from the you're-not-helping dept

A few months back, I saw some news about a crowdfunding project on IndieGogo, called Titan Note. It was a little a cylindrical device that acted as a microphone, and the guys behind the project insisted that it could transcribe notes with fairly incredible levels of accuracy. The device got some press coverage -- including a quite reasonably skeptical piece at The Verge, entitled "No way this transcription gizmo is as good as it claims to be." There was a lot more skepticism around the project in the comments to the project as well. On top of that, the project's marketing pitch seemed... wrong. That is, it positioned the device as a thing that you could use to "stop taking notes" in classes and meetings in order to pay better attention and learn more. But... that's just wrong. Because the process of taking notes yourself actually helps you commit things to memory. That is, taking notes helps you pay better attention, and thus if you actually used the device the way it was advertised, you might get less out of lectures and meetings.

All that said, here's a confession: I still backed it. I was already skeptical -- in part because of the mis-targeted marketing and because the video looked too good to be true, given the state of transcription products in the market, and I had read that Verge article. But, there was an early bird deal that made it pretty cheap, and I figured that even if it was just a so-so product, it could have some use, such as making it easier to transcribe videos and podcasts for posts here on Techdirt. Given the low price of the early bird, I figured maybe it was worth the risk that the product sucked... or didn't exist at all.

Eventually, the product raised over $1.1 million -- as it announced in a press release. But, late last night I got an email from IndieGogo saying that the project had been shut down and all funds refunded. IndieGogo told the Verge that the project had violated its terms of service -- which could mean lots of things. If anything, I'm more relieved than anything else. I had kind of regretted backing it in the first place, given the skepticism I had over the product.

But, that alone wouldn't make this much of a Techdirt story. Instead, what made this a Techdirt story is this, from the Verge:

When we covered the Titan Note in March, we suggested the company was perhaps exaggerating the capabilities of its product. After all, we said, if Apple or Amazon can’t produce transcription software as accurate and speedy as this, what chance does a company with no commercial history have? We later received a DMCA takedown notice for using of Titan Note’s product imagery to illustrate our story.

What a bunch of jerks. Sure, you can say that DMCA'ing the "images" rather than the actual story is marginally more defensible... but even that's not true. Those were marketing materials that the company released for the clear purpose of having the press promote the device. The only purpose behind a takedown notice was in anger over a skeptical report on the product. At the very least, that shows that Titan Note itself doesn't have much confidence in its own product. If I'd known it was a company that abused the DMCA to try to hit back at criticism I never would have backed it in the first place. Such companies are not trustworthy at all.


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