Microsoft Finally Admits Its Malware-Style Windows 10 Upgrade Sales Pitch Went Too Far

from the self-sabotage dept

We've talked a lot about how Microsoft managed to shoot Windows 10 (and consumer goodwill) squarely in the foot by refusing to seriously address OS privacy concerns, and by using malware-style tactics to try and force users on older versions of Windows to upgrade. While Microsoft's decision to offer Windows 10 as a free upgrade to Windows 7 and Windows 8.1 made sense on its surface, the company repeatedly bungled the promotion by making the multi-gigabyte upgrade impossible to avoid, which was a huge problem for those on capped and metered broadband connections.

But at times Microsoft made things even worse by engaging in behavior that would make even the lowest scumware peddlers proud. Like that time the Redmond-giant began pushing Windows 10 upgrade popups that pretended to let users close the popup dialogue by pressing X, only to have that begin the upgrade anyway against the user's wishes.
Between this and the company's outright refusal to let users control how and when the operating system phoned home, Microsoft managed to take a relatively successful OS launch and turn it squarely on its head -- largely by ignoring some of the most basic principles of design, customer service, and public relations.

Now that the Windows 10 upgrade push is long gone, the company actually got close to acknowledging that its behavior went too far. Speaking on the Windows Weekly podcast, Microsoft’s Chief Marketing Officer Chris Capossela finally acknowledged that the company mishandled the entire forced upgrade (though he falls short of apologizing or addressing the parallel privacy concerns):
"We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you’re not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn’t mean cancel.

And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior. And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously."
Except Microsoft didn't really "get it right," and users made that abundantly obvious. And whether Microsoft actually "learned a lot from it" really isn't clear, since a refusal to let users truly control how the OS works (whether it's preventing the OS from being quite so chatty or letting users dictate upgrade schedules on their own terms) has been somewhat of a recurring theme since launch. That "we know what's best for you" mentality has been bone-grafted to the company's DNA for some time, and we'll likely have to wait until Windows 11 to see if any lessons were actually learned.

Filed Under: push, upgrade, windows 10
Companies: microsoft


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  1. icon
    OldGeezer (profile), 1 Jan 2017 @ 7:28am

    Re: Re: Re: Re:

    I did some research on that and a lot of people said that Wine is somewhat limited on what programs you can run and for some of them it is buggy. The main programs I want to run is Vidcoder (based on Handbrake but with more options) and Xillsoft video converter. Vidcoder is the only converter I have found that reliably converts x264 to HEVC. Is also is the only one I have found that crops hard coded black bars from letterbox or 4:5 so you can either make it 16:9 or just hit C twice in VLC player to make it full screen. It uses every bit of CPU that is available so you are pegged out at 100% I tried the Vidcoder on my Win 7 Virtual box and it work OK but Virtualbox won't allow using more than about 45% of system CPU. Converting to HEVC is slow as it is but in virtual it takes nearly 3 hours to convert a 40 minute episode. Xillsoft is the best for clipping and joining videos accurately within 2 0r 3 frames. It can also crop but it won't remove hard coded black bars. It also pegs out your CPU if you don't use Nvidia hardware acceleration that won't work in virtual. I only bought one license for Xillsoft so if I install it on the virtual I will probably have to deactivate the other. I suppose I could find Linux programs that could do the same things but I tried many programs before these that just weren't as good as these two. Firefox is already on the Linux machine and all I had to do to have all my bookmarks and saved passwords is copy over the profile. We haven't installed Thunderbird yet but it is supposed to work fine in Linux. MkvToolNix has a Linux version so that is also no problem. Maybe I could just keep a second machine for offline Windows for the CPU intensive programs and run any other Windows program in virtual. I just don't trust Microsoft at all since they won't allow you to hide important updates. I was already having to hide telemetry updates so now I guess they are tracking everything I do.

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