NFL Teams Enjoy Giving NFL's Social Media Policy A Giant, Hilarious Middle Finger, Using Toys

from the sorry-not-sorry dept

You'll recall that we recently commented on the NFL's new dumb social media policy for its member teams, which outlines how much video content a team can push out as kickoff approaches (less than before), what type of video content from games teams can produce and distribute on their own (basically none), and the size of the fines if teams violate this policy (huuuuuge). The NFL has insisted elsewhere that this one-size-fits-all marketing approach has zilch to do with its precipitous ratings decline, although few believe it on this point. And, even as news of the policy has been released, the NFL itself has been inclined to push out as much of this very same content itself, centralizing its social media media control.

So, if you're an NFL team that doesn't like the new policy and wants to make its fans aware of how silly it is in the most hilarious way possible, what do you do? Well, if you're the Cleveland Browns and the Philadelphia Eagles, you push out Twitter updates to your followers that depict game highlights using plastic figurines. Here is how the Browns alerted their fans that their team had scored a touchdown.

And here is how the Eagles notified their Twitter followers of an in-game interception.

One wonders exactly how quickly the NFL's policy will be updated to include fines for snarkily shitting on that same policy. I imagine it will come quickly, because the NFL has not shown a propensity for having a sense of humor. Meanwhile, this should highlight exactly why the policy is so silly. Here we have creative, snarky, funny social media folks at these NFL teams whose talents are being wasted due to a top-down marketing approach from a league office that is overseeing the first ratings decline for the NFL in decades.

How in the world does that make any sense?

Reader Comments

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  • identicon
    Anonymous Coward, 18 Oct 2016 @ 11:54am

    Video's already down?

    Dear NFL,

    The was the quickest takedown I have ever seen.

    reply to this | link to this | view in chronology ]

    • identicon
      David, 18 Oct 2016 @ 2:22pm

      Re: Video's already down?

      And in an unanticipated move, the Eagles pass the firewall sideways using IP6! Now that's a rare route! We see the packet running right up the router and now it passes through the WLAN, unreachable for the switch. A last attempt of interception right at the network card and ...

      Takedown, takedown, takedown!

      Wait, the umpires consult: the Bluesox claim a gateway protocol violation.

      And NACK it is! What a game! Every port is still open.

      reply to this | link to this | view in chronology ]

  • icon
    Ninja (profile), 18 Oct 2016 @ 1:02pm

    How in the world does that make any sense?

    It doesn't for the average person that has not sustained severe brain damage. But for the MAFIAA? Let's not forget that they have fought tooth and nail against each and every single innovative and awesome way of making money while appeasing to their customers only to eventually get dragged into the party kicking and screaming and inevitably seeing tons of cash flowing in. Then happily repeating the process. The Govt granted monopoly (copyright) is the only reason these morons are still afloat.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 18 Oct 2016 @ 1:33pm

    At this point I'd rather see the plays with the doofy little toys than the actual game.

    Heck, someone should see if the Tecmo corporation would be cool with people recreating plays with the NES classic Tecmo Bowl. I know for a fact that there is a community of modders out there who have been keeping that game up to date regarding the players.

    reply to this | link to this | view in chronology ]

  • icon
    Padpaw (profile), 18 Oct 2016 @ 2:27pm

    If they cannot control it they will try to destroy it. Their past actions are quite clear on this.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 18 Oct 2016 @ 7:42pm

    I'm boycotting the nfl and have been all year. Not because of anthem protests or from canceling cable. As a former collegiate player I'm disgusted not only by the nfl's lack of care for the head trauma issues and cte, they actively gerrymandered the cte study at the national health institute, but they also leverage an amateur system through college and yet take no liabilities for people killing themselves to attain a "job"

    It's the complete hubris they operate under considering their game couldn't possibly be impacted by popular culture and societal norms. I used to scoff at Malcolm Gladwell's insistence that American football will not survive many more years but I fully believe it now.

    How many gladiators to we have to watch kill themselves before we, as Romans once did, advance beyond our primal natures

    I hope the nfl goes bankrupt as myself and compatriots die early deaths..

    reply to this | link to this | view in chronology ]

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