Do Apple Trademarks Reveal What It's About To Launch?

from the foiled-by-trademarks dept

If you're a gadget watcher or an Apple fanatic, then you already know that tomorrow is Apple's big fall event when it announces new hardware products. Unlike basically every other tech blog in the world, we tend not to cover the announcements (or all of the rumors leading up to those announcements). Every so often something interesting will come out of them and we'll write up that, but for the most part, we recognize that other sites are going to cover the basic beats and we're not the kind of publication that wants to spend our time writing up promotional copy for tech companies. But, sometimes there's some overlap in our usual coverage and these kinds of events. Brian Conroy, a trademark lawyer in Ireland who has a fun blog of trademark-related issues realized that Apple may have leaked some details via its trademark applications.

For example, while there are rumors of three new iPhones, Conroy notes that Apple has only applied for two trademarks related to the iPhone 7: "iPhone 7" and "iPhone 7 Plus." That doesn't necessarily mean that there isn't a third option, but the trademark applications seem to suggest only two. Conroy has also dug deep into global trademark filings to basically prove that Apple is the company behind the trademark filing for "Airpods" which many expect to be the name of the new earbuds or something similar that Apple may announce. The trademark itself was noticed a long time ago, filed for a company named "Entertainment in Flight LLC," presumed to be a dummy corporation set up by Apple. But Conroy goes further and shows that Apple may have slipped up in hiding some of this, and that the same Airpods trademark filing in countries like Norway, Malaysia and India came directly from Apple -- and the one in Malaysia points back to the original Entertainment in Flight filing in the US -- more or less proving that Entertainment in Flight is really Apple. Here's Conroy's video explaining this:
Trademark law: finally useful for something.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: airpods, brian conroy, iphone, trademark
Companies: apple


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 6 Sep 2016 @ 5:52pm

    Apple...

    meh.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.