NFL Cuts Out Shout-Out To St. Louis In HoF Speech YouTube Upload, Streisand Effect Takes Over

from the rammed-home dept

The NFL is almost a perfect study in how the combination of an attempt at strict control of its content and a complete lack of understanding of the Streisand Effect will produce the opposite of the intended result. Past versions of this have included the NFL's insane claim of copyright on the only footage that exists of the original Super Bowl, meaning nobody actually gets to see the footage, as well as the league's attempt to bury an ESPN documentary about head trauma as it relates to football. In both cases, the NFL comes out looking petty at best, and much worse in the case of trying to hide the negative health effects of the game from the parents of children who might otherwise play it.

But even that kind of evil and petty takes a back seat to the NFL deciding to cut out a portion of Orlando Pace's Hall of Fame induction speech in which he gives a shout-out to the city of St. Louis, former host of the Rams.

St. Louis football fans who hoped to see a shout-out from the Rams’ newest Hall-of-Famer Orlando Pace might have been disappointed if they watched the version of his speech uploaded to the NFL’s YouTube channel. While the other inductees’ speeches from last night’s event are presented unedited by the NFL—including Brett Favre’s 37-minute misunderstanding of “go long”—Pace’s speech is cut off before he gets to the portion where he tells St. Louis fans that “nothing can ever take [our championship] away from you.”

The Rams, of course, just recently bailed on St. Louis for Los Angeles, to the tune of much strife and controversy. And as much as I love digging at St. Louis sports fans, the NFL's attempt to control its brand message by removing a short, innocuous tip of the cap to a city that a Hall of Fame player called home for so long is almost hilarious in its petty cruelty.

And, as per usual, it didn't really work anyway. That Streisand Effect will get you every time. When people noticed that the NFL's official upload had the shout-out to St. Louis edited out, that editing was reported on, and the portion of the speech that had been omitted suddenly became share-worthy. Nice try, guys.


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Thad, 10 Aug 2016 @ 4:49pm

    I'll agree that it's petty as hell, but I'm sort of baffled that you could think it's more evil than trying to cover up evidence of brain injuries.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 10 Aug 2016 @ 10:34pm

      Re:

      I think it is more "less explicable" a thing to try to cover up. The losses involved explains why they would try to cover up the head trauma - clearly morally wrong but the motives are clear at least.

      Acknowledging the fans of a team that is moving in a Hall of a Fame is just bizarre especially when it is a conciliatory move.

      reply to this | link to this | view in chronology ]

  • identicon
    SpaceLifeForm, 10 Aug 2016 @ 5:00pm

    #slamstan

    Just search

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 11 Aug 2016 @ 6:26am

    The only good thing about the Rams in STL was ..

    Sam Bradford.

    Boomer Sooner

    reply to this | link to this | view in chronology ]

  • identicon
    Alison, 1 Sep 2016 @ 2:16am

    reply

    yes obviously we have to agree that hiding health issues is not a great idea.Even I am puzzling around how NFL can handle this kind of situation

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.