HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.
HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.

Author Sues Google For Copyright Infringement For Copying His 'Philosophy' In A TV Ad

from the living-life-to-the-max dept

Yeah, by now, we get it. The legacy copyright folks have spent decades beating into the minds of the public that every idea and concept and philosophy is "owned" and that you need to get permission for just about everything that it's no surprise to see crazy, nutty copyright lawsuits pop up every here and there. At least, usually, the really nutty ones are filed pro se (i.e., without a lawyer) and quickly dumped. However, it's doubly amazing when you get a lawsuit that feels like a pro se lawsuit, but is actually filed by a real lawyer. In this case, the lawyer is Joel D. Peterson, whose website lists "intellectual property" as one of his specialties. If that's the case, he may want to demand a refund from his law school.

Peterson has filed a lawsuit on behalf of author Erick DeBanff, who appears to be trying to build some sort of "self-help" empire around living your life "to the max." The lawsuit is against Google for copyright infringement, because it appears that Google used a kind of trite message in a commercial about making every moment matter -- and it was the same way that Debanff subtitled his book. DeBanff's book is called "Vie Max" which also seems to be the name of the movement/fad/concept/something that he's selling. But the subtitle is "How to live the next 2 billion heartbeats of your life to the max."
Meanwhile, a few years back, Google put out a commercial for its Google Play store, which you can see here:
It feels a little overly sentimental considering what it's advertising, but whatever. Still, at the end, you'll notice that it says "there are about 2 billion, 500 million heartbeats in a lifetime. You should feel every one of them."

And that according to DeBanff/Peterson (and basically no one else) is copyright infringement:
These words are essentially a direct copy of the words and philosophy in Mr. DeBanff's book and is a violation of the U.S. Copyright Act.
Except they're not. Yes, it sort of marginally conveys the same idea -- that there are ~2 billionish heartbeats in a standard lifetime and that that number means something, but... uh... that's not copyrightable. It's an idea and as any first year law student should have learned, ideas and philosophies are not copyrightable. Just the specific expression of the idea and a throwaway line that barely has any detail at all is not going to cut it. The fact that there are ~2 billionish heartbeats in a lifetime is also factual information and you can't copyright facts (also kind of something you're supposed to learn early on about copyrights).

In short, there is nothing here that is even remotely copyright infringing, and suggesting that there is is laughable. Such a lawsuit should get tossed out quickly.

Anyway, no, just because multiple people come up with the same kinda sappy/kinda silly concept around the same time (and express it in very different ways), that's not copyright infringement. And a lawyer with any knowledge in "intellectual property law" should know that.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. icon
    That Anonymous Coward (profile), 10 Mar 2016 @ 3:26am

    Re: My idea, my copyright

    I was thinking along the same lines though in my mind it might have been executed not disbarred.

    There needs to be a penalty for lawyers who do these stupid things as well as the copyright holders who twist and stretch to try and find a way to make people pay them. Copyright has become this amazing thing that can do anything, its time we outline the actual limits and force them to work inside the lines.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.