It's still somewhat strange to me to see how badly some companies react to basic competition. Yes, sometimes that means companies lose, but it doesn't automatically make any and all competition unfair. An online map company, StreetMap.Eu sued Google a few years ago, claiming that Google's entrance into the online mapping world, and specifically including maps in search results, was unfair competition. However, the UK High Court has now, rightfully, rejected such a claim
. The basis of the ruling seemed rather straightforward
But the judge ruled that the introduction by Google of the new-style Maps OneBox in 2007 was "not reasonably likely appreciably to affect competition in the market for online maps".
The judge added that, in any event, Google's conduct was " objectively justified".
StreetMap's director Kate Sutton, however, is insisting that the company will appeal and says the whole thing is "unfair."
"The decision is unfair for small businesses," Sutton said, and added that StreetMap would attempt to appeal against the judgment, which found that Google's search dominance had not directly harmed competition in the UK's online mapping market.
I'm kind of curious what Sutton thinks is the appropriate remedy here: that no larger company should ever be allowed to offer services useful to consumers, which might somehow be "unfair" to smaller competitors? I'm a huge supporter of more competition in innovative services, but that should be driven by what's best for consumers, not what's best for small companies. Besides, plenty of small companies figure out how to innovate and take on large companies. The fact that her company has chosen not to do so is not Google's fault. Hell, Google itself, when it showed up entered a very crowded market and was laughed at for being such a small player in a market dominated by established companies. And what happened there?