Failures

by Mike Masnick


Filed Under:
advertisements, anti-piracy, theaters

Companies:
mpaa



MPAA Targets New Anti-Piracy Ads... At People Who Already Paid To Go See Movies

from the strategery! dept

There's that old joke that you've probably heard (in part because we've mentioned it in other contexts), about the drunk man searching for his keys under a streetlight, while admitting that he lost them further down the street. When asked why he's looking over by the light instead, he says "because that's where the light is." People even refer to this as the streetlight effect. And you can see it in all sorts of odd places.

Here, for example, is the MPAA, the guardian of Hollywood's old way of doing business, launching a big new "anti-piracy ad campaign" by... advertising to the people who already paid to see movies in the theater:
The “I Make Movies” videos, which will run in 300 AMC theater locations and a handful of regional chains, spotlights the movie workers behind-the-scenes: a costume illustrator, seamstress, picture car coordinator, carpenter, and set designer.
These spots will be showing in theaters across the country, because that's exactly what people who just paid huge sums of money to watch a movie want to see: an extra commercial before the film they paid to see telling them them to stop being dirty pirates, with the usual claptrap about all of the poor workers that piracy impacts (leaving aside that those people aren't paid based on movie revenue...).

It's the streetlight effect all over again. The incompetent and ineffective Chris Dodd-run MPAA feels the need to do something, so they fall back on the same old game plan:
"Hey, let's advertise to try to make people feel guilty!"

"That's never worked before despite us trying for decades."

"This time it will work! It must work! Because they must all feel guilty! And once they see how guilty they should really feel, they'll stop pirating! Because I have no other ideas!"

"Okay, but where will we best place these advertisements to reach the right people?"

"I've got that one all planned out! We'll get them in the best possible spot: in the movie theaters! The theaters will show those ads for free and we've got a real captive audience!"

"But it's a captive audience who has already shown that they're willing to pay. Why should we advertise to them?"

"Didn't you hear me!?!? It's a captive audience and the theaters will let us do it for free! Piracy is solved!"
Good luck, guys. Once again, if you're looking for better ideas, maybe fire the content protection team, and hire some folks who actually get the internet.

Reader Comments

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  • icon
    Ninja (profile), 29 Jun 2015 @ 6:20am

    I anxiously look forward the next iteration of "You wouldn't download a car" satires.

    Ahem.

    They forgot grocery stores in their adds. The incompetency.

    reply to this | link to this | view in chronology ]

  • icon
    Violynne (profile), 29 Jun 2015 @ 7:01am

    The only thing I feel guilty about is handing over $8.00 per ticket only to be greeted with Pepsi ads and this wonderful message, appearing moments before the movie (finally) starts:

    "IT IS UNLAWFUL TO RECORD THIS MOTION PICTURE. VIDEO DEVICES CONTAINING RECORDING IS PROHIBITED DURING FILMING. THIS INCLUDES CELL PHONES. IF YOU ARE CAUGHT USING A DEVICE WITH RECORDING, YOU MAY BE ASKED TO LEAVE THE THEATER AND ARE SUBJECT TO PROSECUTION UNDER FULL EXTENT OF THE LAW."

    Yes, in caps. It stayed on screen for no less than 3 minutes.

    I'd rather see the laughable FBI logo.

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    • icon
      Vincent Clement (profile), 29 Jun 2015 @ 8:23am

      Re:

      It's interesting that at no point does the RIAA or movie studio every THANK people for paying to see the movie or for buying the DVD or digital file.

      Even a used car salesman will shake your hand when you buy a vehicle.

      reply to this | link to this | view in chronology ]

    • icon
      Derek Kerton (profile), 29 Jun 2015 @ 11:22am

      Re:

      Wait! Where can I go to a cinema and pay only $8 to see a movie?

      reply to this | link to this | view in chronology ]

      • icon
        jupiterkansas (profile), 29 Jun 2015 @ 11:26am

        Re: Re:

        You can pay as little as $5.50 in Missouri.

        reply to this | link to this | view in chronology ]

        • icon
          Uriel-238 (profile), 30 Jun 2015 @ 12:36pm

          Movie theater prices.

          It's 10-12 in San Francisco. Second showing theaters are down to $6-8.

          Specialty theaters tend to also run cheap for classic films. Broadway charged $5 for their showing of Jaws (with newsreels, a cartoon, drawings and all the classic Americana kitsch.)

          It's been a while since I've been compelled to see a recent release.

          reply to this | link to this | view in chronology ]

          • icon
            Uriel-238 (profile), 3 Jul 2015 @ 1:50am

            Holy anal deep-probes, Batman

            I was wrong. AMC Metreon adult prices are:
            $14: Regular admission
            $18: 3D admission
            $21: IMAX 3D admission

            At those box office rates, the studios better blow me.

            Oh and Governor Schwarzenegger is still doing Terminator movies.

            reply to this | link to this | view in chronology ]

      • icon
        JP Jones (profile), 29 Jun 2015 @ 12:23pm

        Re: Re:

        That's what I was thinking. Mine are $10 with the military discount. Plus about $50 for the babysitter. And then gas money, and possibly the overpriced food.

        And all that money gets me an experience worse than my living room with a 127" projector and surround sound. At least at home I can sit in pajamas on my comfy couch, pause if I need to go to the bathroom, rewind if I missed something, and I don't have to drive anywhere.

        Pretty much the only reason I ever go to theaters is to watch a movie that just came out, and even that is happening less and less.

        reply to this | link to this | view in chronology ]

    • identicon
      Kronomex, 29 Jun 2015 @ 3:09pm

      Re:

      It's worse here in Teem Osstraya, we pay $18.00 - $20.00 (more for the bloody 3D crap) and get to sit through up to 20 minutes of advertisements before we actually get to watch the movie. I was asked if I wanted to see Jurassic World tonight (Tuesday) with a friend and her son and I said no. Michael Crichton's Jurassic Park book, like most of his novels, relied fairly heavily on the science of the day and, as such, made for a good read. Then the film of the same came out and I laid out cash to see it. The "science" part where the cartoon Mr. DNA appeared almost got me thrown out of the theatre. I swore I would never see another Jurassic Park, and offshoots, film again.

      And the bullshit from the MPAA, RIAA and their ilk strangely never mentions that it's the greedy middlemen who make the money. Bunch of wankers!

      reply to this | link to this | view in chronology ]

    • icon
      JBDragon (profile), 29 Jun 2015 @ 5:20pm

      Re:

      $8? WOW, if only it was so little. It costs more then that to go to the cheap first showing at the places I go to!!!

      So instead I pay $35 a month for Movie Pass. Which allows me to see any movie at any time. With a few rules. I can only see 1 movie in a 24 hour period. I can only see one movie once. NO repeats!! I can't see any 3D or IMAX movies. I try to see at least one movie a week if not 2. using a Club Card, I can get free drinks, Popcorn and even Movie tickets. Those free movie tickets I then use to see a IMAX or 3d or 3d IMAX movie, which is a cost of the ticket plus however much more. Then I can see the movie for free using Movie Pass for a normal viewing. You have to watch a bunch of movies to make it worth it.

      reply to this | link to this | view in chronology ]

      • icon
        MrTroy (profile), 29 Jun 2015 @ 6:57pm

        Re: Re:

        Obviously different strokes for different folks, but I can't imagine there'd be more than 2 months in most years that there's as many as 4 movies that I even WANT to see in the cinema.

        reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 30 Jun 2015 @ 12:07am

      Re:

      Piling on the price bandwagon, I haven't been to the movies in years (I give my money to Netflix) for several reasons, but here's my local prices I got online:

      Matinee, Adult:
      $7.75
      Evening, Adult:
      $10.00
      Adult (Fri-Sat):
      $10.50
      Child:
      $7.50
      Senior (60-older):
      $7.25
      Additional 3D Surcharge:
      $2.50
      Child (Fri-Sat Ages 3-11):
      $8.00
      Matinee (Fri-Sat):
      $8.25
      Senior 60 (Friday-Saturday):
      $7.50
      Super Bargain (4:00-5:30pm):
      $5.75
      Late Shows 2D (after 11:00):
      $12.25
      Late Shows 3D (after 11:00):
      $15.25

      reply to this | link to this | view in chronology ]

  • identicon
    Hans, 29 Jun 2015 @ 8:18am

    Propaganda

    It's clearly not meant to discourage piracy, it's meant to make the general public sympathize with the plight of these poor workers and support ever more draconian copyright laws.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 29 Jun 2015 @ 8:35am

      Re: Propaganda

      ...it's meant to make the general public sympathize with the plight of these poor workers and support ever more draconian copyright laws...

      Forget copyright laws. If the public knew how many hours those folks work per day/week and have to be on call, they'd support more draconian labor laws.

      (And I'm not talking about the talents in front of the camera.)

      reply to this | link to this | view in chronology ]

    • identicon
      JustShutUpAndObey, 29 Jun 2015 @ 8:58am

      Re: Propaganda

      Yes. And it seeks to accomplish this by pissing off the people who are waiting impatiently for the damn movie they paid to see to finally start.

      reply to this | link to this | view in chronology ]

    • icon
      Dirk Belligerent (profile), 29 Jun 2015 @ 10:11am

      Re: Propaganda

      >"support ever more draconian copyright laws"

      Because laws prevent the bad things from happening. This is why we have no rape and murder and drug use and arson and fraud and...

      Laws are magic!

      reply to this | link to this | view in chronology ]

  • icon
    That Anonymous Coward (profile), 29 Jun 2015 @ 8:18am

    Did you ever think they are trying to drive more people to piracy by doing obviously insane things like this?
    Pirates don't get punished with stern talking before they can watch the movie they paid for.

    I think the MPAA goal is to try and get a Fed bailout, and the right to execute people who infringe copyright.

    reply to this | link to this | view in chronology ]

    • This comment has been flagged by the community. Click here to show it
      identicon
      Anonymous Coward, 29 Jun 2015 @ 9:42am

      Re:

      I saw a movie in the theater Friday. The piracy mention took up less than 30 seconds of the 15 minutes of pre movie ads. Ads, you know, those things that Google wants your life to be even more full of.

      Try not to be a complete douchebag your whole life, ok?

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 29 Jun 2015 @ 10:01am

        Re: Re:

        I see no reason to donate even 30 seconds of my life to hear the whiny bitches I just gave $9 a ticket to complain about their lost revenues.

        Maybe YOUR time isn't worth a shit.
        Don't assume TAC's is just as worthless.

        reply to this | link to this | view in chronology ]

      • identicon
        David, 29 Jun 2015 @ 10:39am

        Re: Re:


        I saw a movie in the theater Friday. The piracy mention took up less than 30 seconds [...]

        Try not to be a complete douchebag your whole life, ok?

        Reading that took me decidedly less than 30 seconds. And yet if somebody greets me that way whenever I do business with him, I'll go elsewhere.

        It may take less than 30 seconds to insult me. But that does not mean that it takes less than 30 seconds of my inner peace to recover, so it takes up more of my life time.

        If the precondition to doing business with someone is to be insensitive to patronizing insinuations, I prefer working on who I do business with rather than my sensitivity.

        reply to this | link to this | view in chronology ]

      • icon
        btr1701 (profile), 29 Jun 2015 @ 11:23am

        Re: Re:

        > The piracy mention took up less than 30 seconds
        > of the 15 minutes of pre movie ads.

        Which is why I only patronize one theater chain here in Los Angeles-- Arclight. They do not have any pre-show advertising at all-- they just project soothing abstract color patterns on the screen while various film soundtracks play quietly in the background-- and they even limit the trailers to three per showing.

        And I've let the management know that I exclusively patrionize their business for that very reason, to reinforce to them that they're doing something right.

        reply to this | link to this | view in chronology ]

      • icon
        John Fenderson (profile), 29 Jun 2015 @ 1:56pm

        Re: Re:

        "The piracy mention took up less than 30 seconds of the 15 minutes of pre movie ads."

        Those pre-movie ads are already infuriating. What could be wrong with adding an insulting one as well?

        reply to this | link to this | view in chronology ]

      • icon
        techflaws (profile), 29 Jun 2015 @ 10:24pm

        Re: Re:

        Like you?

        reply to this | link to this | view in chronology ]

      • icon
        Uriel-238 (profile), 30 Jun 2015 @ 12:49pm

        Fifteen minutes of ads (20+ in the Bay Area)

        Is one of the reasons I've reduced my cinema excursions to less than once a year. Mostly to remind myself why I don't go the rest of the year.

        The ads are not even necessarily for coming attractions!

        The other big reason is the foyers full of video screens strobing ads trying to trigger all the epileptics in the crowd while five or six separate audio tracks assure that not one of them is intelligible.

        Oh, and the Don't be a thief! propaganda only reminds me how miserly the studios are, and that 95% of the ticket cost is going to them (which is why all the additional advertising).

        You know what kind of media doesn't have all that we own this and you're stealing rhetoric?

        It starts with a P and ends with a T which stands for trouble and goes Yo ho ho!

        reply to this | link to this | view in chronology ]

  • icon
    Roger Strong (profile), 29 Jun 2015 @ 8:28am

    Looking at all the film industry tax credits, I'm tempted to make an "I Pay Taxes" video.

    reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Rightbackatcha, 29 Jun 2015 @ 8:29am

    HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

    Sheesh. While jeering at MPAA preaching to the choir, you are BLIND to your own actions.

    But HUGE difference: MPAA makes stuff and supports labor. you pirates make nothing and support no one.



    Let's see, what is this? Eight attempt to get in? Masnick has turned the blocking up a notch.

    reply to this | link to this | view in chronology ]

    • icon
      CK20XX (profile), 29 Jun 2015 @ 8:43am

      Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

      Oh hey, the court jester is back.

      I don't mind getting reported along with him. I know you're not supposed to feed the trolls, but this guy's posts are just so lost in their own insanity that they're so entertaining to read. Do people not listen to Coast To Coast AM for the same reason?

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 29 Jun 2015 @ 8:50am

        Re: Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

        I confess. I do expand every reported post hoping it is his work. I have always wondered why he never created an account. While mostly crazy, his post do generate a lot of responses.

        reply to this | link to this | view in chronology ]

        • icon
          ottermaton (profile), 29 Jun 2015 @ 1:26pm

          Re: Re: Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

          I have always wondered why he never created an account.

          Easy. He doesn't want his incoherent rants being brought up again and used against him. Not having an account makes it slightly harder to do so.

          While mostly crazy ...

          While entirely crazy. FTFY.

          ... his post do generate a lot of responses.

          And that's exactly why all the responses should be reported as well. Take the wind right out of his sails.

          reply to this | link to this | view in chronology ]

    • identicon
      Baron von Robber, 29 Jun 2015 @ 8:47am

      Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

      Thus spoketh, the Village Idiot.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 29 Jun 2015 @ 8:50am

      Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

      Another corporate shill,we can trace your UP to RIAA' s office.

      reply to this | link to this | view in chronology ]

    • icon
      Nigel Lew (profile), 29 Jun 2015 @ 9:47am

      Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

      LOL.... The mpaa does not make stuff. I see you are still wittingly obtuse.

      reply to this | link to this | view in chronology ]

      • icon
        Sheogorath (profile), 30 Jun 2015 @ 2:21am

        Re: Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

        Yes, they do. They make money. The way they make it might be suspect, but...

        reply to this | link to this | view in chronology ]

    • identicon
      Ruben, 29 Jun 2015 @ 10:50am

      Re: HA! Pirate Mike and Techdirt delivers its PRO-PIRACY message to pirates!

      So do you have any suggestions as to how the entertainment industries engage people who pirate? Lower prices? Expanded distribution channels?

      I'm genuinely curious as to whether you have any cogent ideas to get people to stop pirating.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 8:32am

    How much s aimed at piracy, and how much is aimed at getting people to avoid exploring legal downloads from independent producers?
    As far as the MPAA is concerned they are equally bad, and confusing the issue is to their advantage.

    reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 29 Jun 2015 @ 8:44am

    Nice to see that real people, not monolithic studios, are the ones who help in the creation of movies. The process is far more than using just a camera to record images and sounds, and then editing with some software tools.

    Frankly, I rather doubt there is anything the movie industry could do to satisfy the deep seated animus regularly exhibited here short of totally disclaiming and abandoning reliance upon the longstanding body of law we refer to as copyright law.

    reply to this | link to this | view in chronology ]

    • icon
      DannyB (profile), 29 Jun 2015 @ 9:06am

      A dozen things the Movie Industy could do

      > Frankly, I rather doubt there is anything the movie industry could
      > do to satisfy the deep seated animus regularly exhibited here short of
      > totally disclaiming and abandoning reliance upon the longstanding
      > body of law we refer to as copyright law.


      You are wrong. But you are too blind to see it.

      Here are a dozen things the movie industry could do.

      1. Quit focusing on Google which has absolutely nothing to do with piracy.
      2. Go after actual infringers. With proof. Using due process. You know, the site hosting infringing content. Free Clue: if you take those down, then those sites don't appear in Google. (and other search engines!)
      3. Quit trying to use copyright as a censorship tool.
      4. Quit trying to create laws the impose liability upon everyone except the actual infringers.
      5. Try making movies that I actually want to see. (There is exactly one movie this summer that I am interested in seeing -- this is the first time in several years. This new stupid anti-piracy ad for three minutes is giving me 2nd thoughts.)
      6. If you want to actually help the hard working people you feature in your anti piracy ad, then get rid of Hollywood Accounting.
      7. Quit complaining about the Creative Commons license.
      8. If I buy a DVD (or CD) I should own either a piece of plastic that costs virtually nothing to produce, or I should own a licensed copy that allows me to very cheaply replace the worn piece of plastic. Or have reasonable backup policies. Most people are honest. But you'll never see this.
      9. Quit trying to destroy the public domain. Quit trying to re-copyright it.
      10. Quit extending copyright.
      11. In short, quit abusing copyright.
      12. Quit trolling TechDirt

      Extra freebie:

      13. Get your head out of the sand. Quit being stuck in the past. See the future. Technology is your friend. It always has been historically even when you fought it kicking and screaming.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 29 Jun 2015 @ 9:26am

        Re: A dozen things the Movie Industy could do

        Well said, I agree with you that this is the first year in many that there is a movie coming out I want to see.

        I have not been to the theaters for years due to only crap movies coming out, if they made better movies more would go to see them.

        reply to this | link to this | view in chronology ]

      • icon
        jupiterkansas (profile), 29 Jun 2015 @ 11:31am

        Re: A dozen things the Movie Industy could do

        You forgot region blocking - the primary driver of piracy.

        reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 29 Jun 2015 @ 9:27am

      Re:

      Frankly, I doubt you're actually interested in anything but your silly little straw man.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 29 Jun 2015 @ 5:46pm

      Re:

      Back already, M. Slonecker? Finally decided to take a breather after deep-fellating average_joe's hardon for Masnick?

      reply to this | link to this | view in chronology ]

    • icon
      JMT (profile), 29 Jun 2015 @ 7:03pm

      Re:

      "Nice to see that real people, not monolithic studios, are the ones who help in the creation of movies. The process is far more than using just a camera to record images and sounds, and then editing with some software tools."

      Thank you Captain Obvious.

      "Frankly, I rather doubt there is anything the movie industry could do to satisfy the deep seated animus regularly exhibited here..."

      That's probably because you're as willfully blind and stuck in the past as the big studios. Just because you don't understand what the public really want, doesn't mean there aren't plenty of smarter and braver people than you who do know.

      reply to this | link to this | view in chronology ]

    • icon
      Mike Masnick (profile), 29 Jun 2015 @ 9:17pm

      Re:

      Nice to see that real people, not monolithic studios, are the ones who help in the creation of movies.

      This is news to you? That seems weird. I don't think anyone denies that. But trumpeting in this disingenuous ads doesn't help anything.

      The process is far more than using just a camera to record images and sounds, and then editing with some software tools.

      Look at that strawman standing there! Oh look, you tried to make its arms move. How cute.

      Frankly, I rather doubt there is anything the movie industry could do to satisfy the deep seated animus regularly exhibited here short of totally disclaiming and abandoning reliance upon the longstanding body of law we refer to as copyright law.

      What makes you say that? We've seen that the music industry is coming around, and when they embrace providing music the way fans want, piracy rates drop precipitously. Same thing could happen for movies if the MPAA finally got its act together.

      Besides, I find it amusing that you have so little business or creative knowledge that you insist nothing can be done. Thank goodness you don't run a studio. It's too bad that many studio heads do seem to have that same opinion as you, though. Thankfully, we're starting to see more Hollywood folks understanding this though. Changes are coming... and those with obsolete ideas won't survive the changes. Good riddance.

      reply to this | link to this | view in chronology ]

    • icon
      techflaws (profile), 29 Jun 2015 @ 10:27pm

      Re:

      the deep seated animus regularly exhibited here

      [citation needed]

      reply to this | link to this | view in chronology ]

    • icon
      PaulT (profile), 30 Jun 2015 @ 2:15am

      Re:

      "Nice to see that real people, not monolithic studios, are the ones who help in the creation of movies"

      It's actually both, and those ordinary folk are routinely screwed by the studios who don't pay them what was promised a lot of the time. but, if you're so ignorant of the filmmaking process that you don't realise that hundreds of ordinary technicians and working folk are involved ina production, maybe this will help you understand what's happening on the production end. It won't tell you about the pre- and post-production phases where the studios are usually criticised for their actions.

      "Frankly, I rather doubt there is anything the movie industry could do to satisfy the deep seated animus regularly exhibited here short of totally disclaiming and abandoning reliance upon the longstanding body of law we refer to as copyright law."

      If you read the actual opinions of those who post here, there's plenty they can do. They can even still rely on the outdated laws if they want, as it's mostly the *abuse* of that law that people object to rather than enforcement in the spirit of its original intent.

      How about this for starters - stop making legally purchased content *less* valuable than the free stuff. That's the issue highlighted above. A person who never pays for content will never see the anti-piracy ads. A person who always pays to go to the cinema will already have to sit down and wait for 30 mins through trailers and other commercials. Now you're going to try and berate them for not paying for the movie they're about to watch, and do so every time they pay for a movie? How does that make sense?

      There's plenty of other things people can be doing to improve the situation, from not relying on windows that force people willing to pay for content to wait much longer than people who don't if they don't live in the right country or are able to get to a cinema, etc. It's a record year for box office, just one studio (Universal) has already made $3 billion worldwide on only 4 movies, and many of the biggest movies of the year are not out yet. Despite the whining, the industry is not dying. Why not capitalise on that and interact with audiences to see what will keep them paying, and where they are losing sales either to piracy, other media, general apathy or other avenues?

      But, no, you'd rather rely on half-assed propaganda that's targeted at the wrong people and will achieve nothing other than insult those already paying for their content? Good luck with that.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 30 Jun 2015 @ 6:23am

        Re: Re:

        Have to wonder if you watched any of the ads or visited the website with which the ads are associated. None of them are anti-piracy screeds by any reasonable definition.

        reply to this | link to this | view in chronology ]

        • icon
          PaulT (profile), 30 Jun 2015 @ 6:39am

          Re: Re: Re:

          "Have to wonder if you watched any of the ads or visited the website with which the ads are associated"

          No, since they're geo-restricted, in a typically wrong-headed move. I have to depend therefore on assumptions based on past behaviour. Apologies if those assumptions are incorrect.

          "None of them are anti-piracy screeds by any reasonable definition."

          Unless you have a different definition, they're propaganda from the descriptions I've read, and I've never seen anything from these people that didn't depend on exaggerations and outright lies to make this sort of "point". Maybe these are better. But, I'm not about to congratulate them on finally producing less obnoxious propaganda rather than actually fixing the issues that lead some people to pirate in the first place. Case in point: the regional and format blocks that prevent people from paying for content in the same way it's blocking them from watching their propaganda now.

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          • identicon
            Anonymous Coward, 30 Jun 2015 @ 7:08am

            Re: Re: Re: Re:

            Your candid reply serves as an example of why reliance on hearsay can be very problematic. I reside in the US, and clicking on the various links to the ads took me straight to the website page carrying each ad. It seems surprising you were not able to do likewise.

            reply to this | link to this | view in chronology ]

            • icon
              PaulT (profile), 30 Jun 2015 @ 7:22am

              Re: Re: Re: Re: Re:

              "Your candid reply serves as an example of why reliance on hearsay can be very problematic"

              If you have a non-restricted link that shows me the first hand evidence, feel free to supply it. Otherwise, as previously mentioned, I only have the previous decades of worthless and misleading propaganda upon which to based my opinion, outside of what others are saying.

              "I reside in the US... It seems surprising you were not able to do likewise."

              So... did you ignore the details I provided that would make that not surprising (hint: I don't live in the US, hence the comments about regional blocking). Or, are you say that you're surprised that I didn't go out of my way to investigate how full of shit these people are this time when they're deliberately blocking me from viewing them?

              reply to this | link to this | view in chronology ]

              • identicon
                Anonymous Coward, 30 Jun 2015 @ 8:12am

                Re: Re: Re: Re: Re: Re:

                All i did was click the links in the article. I was taken directly to the wheretowatch.com website, and specifically the page hosting a specific ad.

                reply to this | link to this | view in chronology ]

                • identicon
                  Julian Lives, 30 Jun 2015 @ 11:40am

                  Re: Re: Re: Re: Re: Re: Re:

                  I think you might just be the only person on the entire face of the earth that actually uses wheretowatch.com.

                  I must therefore conclude you're working for a studio astroturf organization (CreativeFuture, maybe?) that pays for comments.

                  It's like someone mentioning in a movie that they try "Binging it." No actual human on earth does that, so it's prima facie evidence of product placement and general ratfuckery.

                  reply to this | link to this | view in chronology ]

                • icon
                  PaulT (profile), 30 Jun 2015 @ 12:07pm

                  Re: Re: Re: Re: Re: Re: Re:

                  ...and all I did was click on it and be told that I wasn't allowed to watch it because I'm sitting on the wrong patch of dirt.

                  Seriously, if you're not getting that simple concept I've laid out clearly in front of you, no wonder you're having a problem with everything else I'm saying!

                  reply to this | link to this | view in chronology ]

                  • identicon
                    Anonymous Coward, 30 Jun 2015 @ 7:02pm

                    Re: Re: Re: Re: Re: Re: Re: Re:

                    When you consider that Slonecker's most important goal is to get all pissy when people use the word "moron" to describe antipiracy enforcement fanboys... it's not really surprising.

                    reply to this | link to this | view in chronology ]

                    • identicon
                      Anonymous Coward, 30 Jun 2015 @ 8:55pm

                      Re: Re: Re: Re: Re: Re: Re: Re: Re:

                      You seem to enjoy making totally irrelevant posts laced with crude and vugar language, and the reason why this is so is not at all apparent. Rejoinders that make substantive points can be very educational and thought provoking. Your posts? Not so much.

                      reply to this | link to this | view in chronology ]

                      • identicon
                        Anonymous Coward, 2 Jul 2015 @ 6:57pm

                        Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

                        "Moron", "pissy" and "fanboys" is crude and vulgar language to you? Really?

                        If this is the sort of vocabulary that rustles your jimmies, you're not particularly qualified to judge people on substantive points. You regularly run to the defense of far ruder individuals because they share the same sort of legalistic, narrow-minded perspectives on antipiracy. You're the one who professed undying obsession with one of them and offered to have his "offspring", as you eloquently put it.

                        What a joke.

                        reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 6 Jul 2015 @ 9:51am

      Re:

      "short of totally disclaiming and abandoning reliance upon the longstanding body of law we refer to as copyright law."

      Is this an admission that copy protection laws disproportionately exist due to the will of the 'movie industry' (or certain middlemen within)? History also seems to support that they had a disproportionate influence and that publishers had a disproportionate influence on creating these laws to begin with. Some democracy.

      The movie industry should not get to decide what laws do and don't exist or their extent. This is supposed to be a democracy. Why does the movie industry get to have secretive meetings with government officials and to leave the public out to get the laws that they want passed. That you support undemocratically passed laws shows what kind of person you truly are.

      reply to this | link to this | view in chronology ]

      • icon
        Uriel-238 (profile), 6 Jul 2015 @ 10:54am

        "This is supposed to be a democracy."

        Beyond that that phrase, the conversation (or chain of logic) becomes fraught with perils.

        This is supposed to be a democracy, but it doesn't behave at all as a democracy should. The people are supposed to govern, but it is the corporations and monied interests that govern us instead.

        Whether it is big media or big oil or big food pushing their agendas, they get pushed. And the people's agendas are only pushed when they have effective monied allies.

        We are a garrison-occupied state pretending to be free.

        reply to this | link to this | view in chronology ]

  • identicon
    David, 29 Jun 2015 @ 8:48am

    Next time I go to the supermarket

    I expect the cashier to lecture each customer in the queue for a minute how shoplifting is harming the grocers.

    While the actual shoplifters can leave the shop without all that hassle.

    This is going to be such a revenue booster.

    Maybe with some groping included for all those who line up at the register? So that they feel they are doing their duty for combatting shoplifting?

    reply to this | link to this | view in chronology ]

    • icon
      Roger Strong (profile), 29 Jun 2015 @ 9:09am

      Re: Next time I go to the supermarket

      Shoplifting would be solved by now - and Les Misérables would be a tad more cheerful - if early 19th century theatre opened with "You wouldn't steal a loaf of bread, would you?"

      reply to this | link to this | view in chronology ]

  • identicon
    Colin, 29 Jun 2015 @ 9:00am

    From the site:

    "Each year, and this year in particular, audiences flock to theaters to see incredible stories told on the big screen."

    Translated:

    "Hey, a ton of people still go to the movies! This year in particular! But let's keep pretending that piracy is ruining us!"

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 9:01am

    Thanks for the update.

    For a short time I watched very old moves, the one I like, on U-Tube but then I realizes that even though copy right on these moves had elapsed years ago there was always some one who would claim other wise and send a demand letter threatening a $1,500 claim per view. I can not afford that. It would bankrupt me and put me in the poor house so I stopped watching anything on any service, paid or free.

    With theater movies one pays up front but with facial recognition software and a decent database it is not hard to imagine someone putting the two together and sending demand letters. Consequently no more paid movies even when there is something worth seeing.

    The question I have is should I get rid of the internet connection? It cost $50 per month with out demand letters plus the risk of receiving some. Does the return of convenience and pleasure justify the risk of bankruptcy and starvation?

    reply to this | link to this | view in chronology ]

    • icon
      DannyB (profile), 29 Jun 2015 @ 9:12am

      Re:

      Getting rid of the internet is unlikely to prevent you from receiving demand letters from agents* of copyright holders.

      Also cessation of breathing and heart beat is unlikely to keep you from receiving demand letters.

      * or someone who merely claims to be an agent but in fact does not represent the copyright holder

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 9:14am

    I don't usually go to the movies but I still wanted to see what these commercials are about, so I clicked the links.

    "This content is not available in your region."

    Huh, I guess they only want people in the United States to stop pirating.

    reply to this | link to this | view in chronology ]

    • icon
      frank87 (profile), 29 Jun 2015 @ 11:52am

      "This content is not available in your region."

      That's MPAA's view on copyright: Because they have copyright on it, you want to see it.
      So to save us from the disappointment of seeing these great productions without being able to do the right thing (paying for them in a movie theater) they block it.

      reply to this | link to this | view in chronology ]

  • icon
    radix (profile), 29 Jun 2015 @ 9:24am

    Actually, this makes sense.

    Although they would never say it out loud, this is a tacit admission of what smart people have been saying for years: Movie pirates are movie fans.

    I don't know about the film side, but there were lots of studies on music piracy that found people who downloaded music also spent way more buying music. I would suspect the same is true for movies.

    In other words, the people in the theater (or at least some percentage of them) are the exact same people who download movies. The stereotype of the loner in his parents' basement who never pays for a movie because they're all online just doesn't really exist, and the MPAA knows it.

    It's an awareness campaign for the NEXT film the viewer wants to see. Watch it in the theater instead of getting it in other ways.

    Based on the MPAA's public comments, the move may not make much sense, but based on what they actually know to be true, it's perfectly sensible.

    reply to this | link to this | view in chronology ]

    • icon
      crade (profile), 29 Jun 2015 @ 9:39am

      Re: Actually, this makes sense.

      Don't give them too much credit now..
      Just because pirates are also paying customers doesn't mean it actually makes sense. You have still got to take into account that they are antagonizing their paying customers and simultaneously making the experience less enjoyable for them after they have already paid through the nose to be there to watch the film.

      reply to this | link to this | view in chronology ]

      • icon
        frank87 (profile), 29 Jun 2015 @ 12:09pm

        Re: Re: Actually, this makes sense.

        That will make it worse: the die-hard moviefans will stay (and keep pirating). The casual movie-watcher will go bowling, or walk in the park to get out of the house.

        reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 15 Jul 2015 @ 5:58pm

      Re: Actually, this makes sense.

      They are just reminding you that what you paid only allows one view. Should you wish to watch it again, you must pay again.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 9:24am

    Went to movies for the first time in along time this weekend. There was 26 minutes of crap (after the advertised start) before the movie actually started

    reply to this | link to this | view in chronology ]

  • icon
    crade (profile), 29 Jun 2015 @ 9:28am

    I think the article is somewhat off base. Not that trying to stop piracy by advertising isn't stupid in general, but the idea that people who pirate movies and people who pay for movies are two separate groups is incorrect in my experience. Everyone I've ever known who pirates movies also pays to go see movies, particularly in the theater where you are paying for the experience and not the movie

    reply to this | link to this | view in chronology ]

    • identicon
      David, 29 Jun 2015 @ 10:46am

      Re:


      Everyone I've ever known who pirates movies also pays to go see movies, particularly in the theater where you are paying for the experience and not the movie

      Well, if my target audience both pays for and "pirates" movies, does it make sense to sour the paying for movies to them? As well as to those who do not "pirate" movies?

      reply to this | link to this | view in chronology ]

      • icon
        nasch (profile), 3 Jul 2015 @ 10:42am

        Re: Re:

        Well, if my target audience both pays for and "pirates" movies, does it make sense to sour the paying for movies to them? As well as to those who do not "pirate" movies?

        Take a group of people you know is willing and able to access the content without paying, as well as by paying, and then make the paid content a less pleasant experience without affecting the free content. What could go wrong?

        reply to this | link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 29 Jun 2015 @ 9:36am

    Mike Masnick really hates artists.

    Did you know he blames the MPAA for the EU's antitrust lawsuit against Google? When it was actually other companies like Yelp and Trip Advisor that complained about Google's evil behavior?

    reply to this | link to this | view in chronology ]

  • icon
    Spaceman Spiff (profile), 29 Jun 2015 @ 10:13am

    Pirates vs. the MPAA

    What's the difference between a movie pirate and the MPAA? At least the pirate is honest about what they are doing!

    reply to this | link to this | view in chronology ]

  • icon
    vgiannell5 (profile), 29 Jun 2015 @ 10:42am

    "if you're looking for better ideas, maybe fire the content protection team, and hire some folks who actually get the internet."

    Problem is, they that hiring people who get the internet could cause them money not to mention drive them to bankruptcy.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 11:19am

    All you bloody pirates should think of the poor pop corn farmers out there struggling to make ends meet, it's your fault they are not doing well.

    reply to this | link to this | view in chronology ]

    • icon
      That One Guy (profile), 29 Jun 2015 @ 12:48pm

      Re:

      Hey, the Prenda team was doing all they could to make up the difference in lost sales for a while there, and every so often you get some nutjob and/or bozo doing their part as well, but there's only so much pop-corn one can eat in the end.

      reply to this | link to this | view in chronology ]

  • icon
    That One Guy (profile), 29 Jun 2015 @ 12:53pm

    Only 30 seconds?

    Personally I don't really see the problem here, and in fact they should change it from 30 seconds to a ten minute mini-film, just to really drive home how stupid people are to continue to give money to a group of people who actively loathe and think the worst of their customers.

    Of course it helps that I personally never go out and see films myself, as I prefer to give my money to people who don't think I'm a criminal and act accordingly, so it's not like anything they do to further screw over those foolish enough who do will affect me, that might have a bit of an effect on my thought process here.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 29 Jun 2015 @ 1:01pm

    It's not that insane. Studies have indicated that music pirates are also some of the biggest purchasers of music. If the same is true of movie pirates then they're not necessarily targeting the wrong audience. Whether or not this gets these people to give up piracy is another question entirely.

    reply to this | link to this | view in chronology ]

    • This comment has been flagged by the community. Click here to show it
      identicon
      Anonymous Coward, 29 Jun 2015 @ 2:12pm

      Re:

      "music pirates are also some of the biggest purchasers of music."

      LOL. Bullshit surveys aren't "studies". Sorry.

      reply to this | link to this | view in chronology ]

      • icon
        Robert (profile), 29 Jun 2015 @ 2:21pm

        Re: Re:

        And all those "studies" from the MPAA and RIAA fall into this exact category. Cherrypicking data to influence naive politicians. When that doesn't work, they contribute to campaigns and revolving-door industry-government career relationships.

        You do realize the numbers thrown around by the MPAA/RIAA were taken from a 1986 IP guestimate, concerning counterfeit goods on the ENTIRE US economy, ranging from 300 000 jobs to 900 000 jobs. Again, not a small entertainment section, but the ENTIRE economy and that was a worst-case guestimate.

        That is the source of the bullshit numbers the "studies" from the RIAA/MPAA come from, but they've upped it from 900 000 to 1.2 million because of the inclusion of grocery chains.

        Who's bullshitting who?

        reply to this | link to this | view in chronology ]

      • icon
        That One Guy (profile), 29 Jun 2015 @ 2:29pm

        Re: Re:

        As opposed to the super accurate and unbiased 'studies' paid for by the *AA's, right? /s

        reply to this | link to this | view in chronology ]

        • identicon
          Anonymous Coward, 29 Jun 2015 @ 5:48pm

          Re: Re: Re:

          Shhhh! He's only angry he hadn't considered paying off universities in addition to the joke studies conducted by MarkMonitor.

          reply to this | link to this | view in chronology ]

      • icon
        techflaws (profile), 29 Jun 2015 @ 10:30pm

        Re: Re:

        Bullshit surveys aren't "studies". Sorry.

        And rightfully sorry you are given the fact that your opinions are based on bullshit **AA "studies".

        You haven't thought this through, have you?

        reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 30 Jun 2015 @ 5:13am

    Wrong target

    Aren't most of the pirated screeners filmed in russian or asian cinemas and later dubbed or redubbed?

    With worldwide release now not always favoring the US, making copies in the states while the movie was released elsewhere a week earlier seems pointless if the aim is to be the first on the scene.


    Wasn't there a story where SWAT came to the cinema for someone handling some recording device?

    reply to this | link to this | view in chronology ]

  • icon
    Uriel-238 (profile), 30 Jun 2015 @ 12:55pm

    "MPAA makes stuff and supports labor."

    [citation needed]

    reply to this | link to this | view in chronology ]

  • icon
    John85851 (profile), 30 Jun 2015 @ 5:17pm

    Irony at it's best

    It's ironic that they're playing this anti-piracy ad in front of the biggest box office movies.
    So if "Jurassic World" or "Avengers" are making billions of dollars, why are these ads even needed?

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 30 Jun 2015 @ 5:41pm

    ¿¿¿¿¿¿¿¿¿¿Has anybody read the story????????

    These aren't 'Anti-Piracy' ads, they are ads for 'wheretowatch'.

    reply to this | link to this | view in chronology ]

  • icon
    Sheogorath (profile), 30 Jun 2015 @ 8:08pm

    The fact is that Google facilitates theft by enabling its users to search for infringing material, and Mike Masnick sucks up to Google Inc. and encourages this law-breaking behaviour by constantly espousing such ineffective anti-piracy methods as making stuff people want to consume, making it widely available, and not charging stupid money for it based on geographical location.
    *MAFIAA shill mode off*

    reply to this | link to this | view in chronology ]

  • identicon
    GEMont, 2 Jul 2015 @ 10:39pm

    Paid Pig In A Poke Selection

    Personally, I think the FilMafia simply wants to re-establish Paid Pig In A Poke Selection of movies.

    File sharing pisses them off because it has partially taken the place of Movie Theater Viewing, where the FilMafia used to get paid for every film regardless of how shitty it was and instead with P2P, viewers can watch all the movies for free and then decide which ones they want to buy DVD keeper copies of for repeat home viewing.

    The FilMafia simply wants people to pay big bux for all of their movies, whether they are good or bad, and file sharing interferes with that business model.

    ---

    reply to this | link to this | view in chronology ]

The Last Word

A dozen things the Movie Industy could do

> Frankly, I rather doubt there is anything the movie industry could
> do to satisfy the deep seated animus regularly exhibited here short of
> totally disclaiming and abandoning reliance upon the longstanding
> body of law we refer to as copyright law.


You are wrong. But you are too blind to see it.

Here are a dozen things the movie industry could do.

1. Quit focusing on Google which has absolutely nothing to do with piracy.
2. Go after actual infringers. With proof. Using due process. You know, the site hosting infringing content. Free Clue: if you take those down, then those sites don't appear in Google. (and other search engines!)
3. Quit trying to use copyright as a censorship tool.
4. Quit trying to create laws the impose liability upon everyone except the actual infringers.
5. Try making movies that I actually want to see. (There is exactly one movie this summer that I am interested in seeing -- this is the first time in several years. This new stupid anti-piracy ad for three minutes is giving me 2nd thoughts.)
6. If you want to actually help the hard working people you feature in your anti piracy ad, then get rid of Hollywood Accounting.
7. Quit complaining about the Creative Commons license.
8. If I buy a DVD (or CD) I should own either a piece of plastic that costs virtually nothing to produce, or I should own a licensed copy that allows me to very cheaply replace the worn piece of plastic. Or have reasonable backup policies. Most people are honest. But you'll never see this.
9. Quit trying to destroy the public domain. Quit trying to re-copyright it.
10. Quit extending copyright.
11. In short, quit abusing copyright.
12. Quit trolling TechDirt

Extra freebie:

13. Get your head out of the sand. Quit being stuck in the past. See the future. Technology is your friend. It always has been historically even when you fought it kicking and screaming.
—DannyB

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