Apple's Arbitrary Review Process Now Being Used To Stop Competing Pebble Smart Watch

from the lame dept

For many years now, we've been highlighting how Apple appears to arbitrarily ban apps with little to no explanation, even though quite frequently, it appears to be because they are competitive with Apple products.

We haven't heard as much about that lately, leading to at least some hope that perhaps Apple has been opening up and allowing more apps. It's still a walled garden, which is ridiculous, but we'd hoped that the gate was relatively open. So it seems odd to find out that not only has Apple been refusing to allow Pebble's new iOS app, but it appears to be sitting on it for an extended period of time with no explanation (one version has been waiting for 43 days, another version, where "expedited review" was requested has been sitting for a few weeks).

Pebble, of course, is the maker of the first really popular smartwatch, and they're just starting to ship the second generation of that watch after a super successful Kickstarter campaign. As Pebble notes in the email that it sent around to backers, the last time it requested "expedited review" Apple approved that app in 24 hours. Of course, there's a big difference between the last time and this time: now the Apple Watch is on the market, meaning that Apple has a competitor in the marketplace, giving it incentives not to help out Pebble.

Obviously, there's no direct evidence that Apple is purposely blocking Pebble's app because it competes with the Apple Watch, but it does seem notable that the approval went through so much faster prior to Apple entering the space. And, even if that's not why Apple is blocking approval, just the fact that the company has a secretive, non-transparent, arbitrary approval process, at the very least, allows for the appearance of trying to block a competitor.

Update And... of course, just as this post is going out, it comes out that Apple has now finally approved the app, with Pebble claiming that the public pressure from it releasing its story helped push the app across the finish line.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: app store, apple watch, arbitrary, pebble, pebble time
Companies: apple, pebble


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    Uriel-238 (profile), 6 Jun 2015 @ 3:00pm

    A little bit of transparency goes a long way

    ...which is one of the ongoing points on TechDirt.

    Apple's insistence on ignoring this notion and the air of pretense between the company and its more ignorant customers presents an implication that Apple feels it is too good to respect the public's interest in oversight.

    This is not unique to Apple. Pretty much any company that markets itself as upscale technology does this. Sony, for example.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Advertisment

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.