Marketing Failure: Microsoft Pays NFL To Use Its Surface Tablets -- And People Still Call Them 'iPad-Like Tools'

from the didn't-get-the-memo dept

Over at The Verge, Vlad Savov has an amusing post about how NFL announcers this weekend referred to the sideline tablets that players are using as "iPad-like tools." Microsoft Surface tablets are being allowed on the sidelines as part of a $400 million deal between Microsoft and the NFL. And Microsoft is promoting the Surface as "the official tablet of the NFL." And, in the end, all anyone remembers is that it's an "iPad-like tool." I wonder if the guy who signed that deal for Microsoft has lined up a new job yet...

Filed Under: football, ipad, marketing, surface, tablets
Companies: microsoft, nfl


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  1. icon
    Ninja (profile), 9 Sep 2014 @ 3:22am

    Re:

    This is almost too easy!

    The gadget is almost, but not quite, entirely unlike an iPad!

    The sport is almost, but not quite, entirely unlike football!

    I tell you, Adams was a genius!

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