English Premier League Apparently Wants Fans To Hate It Even More: Threatens To Pull Down Vines And Animated GIFs
from the because-the-premier-league-is-stupid dept
And yet that seems to be happening with the English Premier League. No doubt, the Premier League has something of a history of ridiculous overreaction to intellectual property issues, including suing YouTube because people had uploaded clips of games. This was a few years after threatening to sue the fans themselves.
The latest is that the Premiere League has warned fans that it's going to shut down any attempts at sharing Vines or animated gifs of goals. The reasoning seems to be purely about "it's the law!"
In an interview with Newsbeat, Dan Johnson, director of communications at the Premier League, said: "You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law."As for the fact that this might piss off fans? The Premier League doesn't care. At all.
"It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity."
He added: "I know it sounds as if we're killjoys but we have to protect our intellectual property."Actually, no, you don't "have to protect" your intellectual property. In fact, if it's stupid to do so -- pissing off fans and angering the very people who pay the bills, it seems like a bad idea. But the Premier League doesn't seem to care about that at all. It's just taking the "we must protect our IP" view of it all. Because.
Of course, there's a strong argument that, here in the US, the use of such things would be clearly fair use. Unfortunately, however, the UK doesn't have fair use, and the entertainment industry has fought hard against allowing it, saying it would harm innovation.
So, the end result is the Premier League "protects" its intellectual property, pisses off fans, and basically misses out on pretty much any chance for remaining fans to bring other non-fans to the sport. It doesn't make any sense, but, again, it seems to come from a mindset that just is incomprehensible to me.