Oops: Xbox Advertisement Results In Aaron Paul Turning On Your Console

from the reaching-through-the-screen dept

We talk a lot about what advertisements in our age are supposed to be and do, as well as what they aren't supposed to be or do. Ads should be content, fun and engaging content wherever possible. The less annoying an advertisement can be, the better, and attempts to pretend advertising isn't advertising should cease immediately. And, perhaps most importantly, a good advertisment connects with its audience. Or, perhaps I should say kinects with its audience. Check out this Xbox One ad, starring Aaron Paul from The Need For A Paycheck Speed.


Sort of your everyday, run of the mill console ad, right? Well, there's a problem that apparently whoever made this ad didn't forsee. Remember at the beginning of the ad, when Aaron Paul says, "Xbox on!" to turn on his console with the voice activated commands? Yeah, you already know where this is going...

Recently, a thread popped up on popular game forum NeoGAF with member MrPressStart saying, "What the fuck.... Sitting here watching tv and the xbox commercial starring Aaron Paul came on. Next thing I know I am reaching for the controller to turn it off."
Yeah, see, when we want ads to engage the viewer, we didn't mean to suggest that the ad should have an impact on their electricity bills. To be honest, most folks aren't super upset about this. In fact, many people out there find this every bit as hysterical as I do.
Over on Reddit (via BBC), numerous Redditors apparently experienced the same thing. "Haha, this just turned my Xbone on," wrote larae_is_bored. "Awesome!" Redditor brownbear1992, "Aaron Paul just started my xbox. Guess I better play it now it's on." Another Reddit user, The_Iceman2288, added, "Him saying 'Xbox on' turned on my Xbox. Dammit Jesse!"
The general amusement or apathy over this aside, this does indicate how both device-makers and advertisers are going to have to account for voice activated everything moving forward. An Xbox flipping on while you're sitting in front of the TV is one thing, but the whole voice activated thing is only going to expand, and voice activation may become something which must be accounted for in the future. Advertisers may have to worry about what they're going to turn on and product-makers had damned well better be looking into how to protect voice-activated devices from this kind of inadvertent activation. But for now, just enjoy the thought of Jesse Pinkman turning on people's Xbox Ones.


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