Backlash Aftermath: King Suddenly Turns Amicable In Trademark Disputes

from the thanks-internet dept

When King, of Candy Crush fame, decided to lose its legal mind over supposed trademark violations by roughly everyone, the backlash on the internet was swift and decisive. Entire platforms developed out of the ether with the seemingly sole purpose of trolling the hell out of King. The most notable dispute, it seemed, was over a game called The Banner Saga, which King insisted represented a grave threat to their business model of allowing people to match up three or more digital representations of candied items. There too, the backlash was relatively severe.

Severe enough, it appears, to get King to suddenly transmogrify itself into an amicable tech beast.

According to both Stoic and Ransom, King has quietly and amicably settled the trademark disputes with both companies.

"Stoic is pleased to have come to an agreement with King regarding Stoic's The Banner Saga trademark, which enables both parties to protect their respective trademarks now and in the future," reads a brief statement on the Stoic website.
This result provides evidence once again that these David versus Goliath IP disputes can often be resolved with a little sunshine and public shaming. King acted like a bully and once their actions were spotlighted the public sprung into action to make their voices heard.

Perhaps the more important lesson is one served to King and other companies that might be tempted to behave similarly. It's one thing to protect your brand, but it's quite another to open up a legal salvo, with all of its necessary expenses, only to end up in exactly the same place you began. No names have been changed in response to the disputes. The only real result in all of this is now everyone thinks a little less of King and a bunch of lawyers made a little bit of money. Sort of makes the whole process seem silly, no?

Filed Under: banner saga, candy crush, games, king, saga, trademark
Companies: king, ransom, stoic


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  1. identicon
    Anonymous Coward, 24 Apr 2014 @ 3:58pm

    Shouldn't it be illegal?

    Marketing by lawsuit allows marketers to reach broad swaths of a sector faster and easier than traditional pay media. By using the voices of interested and educated key opinion leaders, companies can establish brand recognition and long term interest in their activities. Best of all, complete strategies include brand reshaping and legal safeguards designed to shield participants and move forward using the momentum generated in new and profitable ways.

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