Artists Embracing, Rather Than Fighting, BitTorrent Seeing Amazing Results

from the good-for-them dept

From pretty much the beginning of this blog, we've been talking about how artists who embrace what new technologies allow seem to see much better results than trying to resist the future. Last year, we discussed examples of how both Moby and Tim Ferriss were embracing BitTorrent and its "bundles" offering to amazing results. BitTorrent has now published some data on the amazing ability of a variety of artists to use BitTorrent Bundles to drive tremendous attention and revenue their way.

Moby, for example, got an astounding 8.9 million downloads of his offering -- with 419,000 of them agreeing to join his mailing list and 130,000 of them going over to iTunes to the album (many of which likely resulted in sales). And, of course, the thing Moby himself said he was most excited about was the ability of fans to remix and reimagine his works. So it's another bit of good news to see that 68,000 remixes were created. As for Ferriss, his bundle of additional material that went with his book turned into an amazing promotion. His book was published by Amazon, but banned by Barnes and Noble (because, apparently, Barnes and Noble is petty). The material got 2 million downloads, leading an astounding 880,000 of those people to go check out the book on Amazon... where the book became a best seller.

The link above provides a number of other case studies about ways in which a variety of artists are learning to use BitTorrent and BitTorrent Bundles to help gain widespread attention, and then are able to turn that attention into fans and revenue. And this is a program that only recently started, so we're excited to see where it continues to go in the future.

Filed Under: bittorrent bundles, moby, tim ferriss
Companies: bittorrent

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    That Anonymous Coward (profile), 17 Jan 2014 @ 7:05pm

    but but but it is only a tool of piracy!
    But then those words are only spoken by the middlemen who didn't have all of the control they wanted and were unable to pad their cut by charging for "publicity & marketing".

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