Advertising Done Right: Archer Promotes New Season On Reddit GoneWild

from the pics-or-gtfo dept

Let's say you're part of the team that puts together one of the funniest shows on television, Archer, known most for its sharp and offensive wit served with a dash of the brazen and racy. Let's also say that you're looking for a way to promote the new fifth season of the show in a way that will both grab some attention and deal directly with a group that is sharply in line with your core demographic. And, finally, let's say you're the type of person who understands that advertising is content. So, what do you do?

Well, you jump onto Reddit's GoneWild board, known as the place where Reddit exhibitionists can expose their lack of wears (get it?), and you start posting as each of the characters of the show in the buff.

Sadly, they're just ads drawn up in the familiar gonewild style (complete with disingenuously coy headline and cheesily sexual handle), but as one Redditor points out, it's "still pretty cool way to directly target their demographic."

If you're a fan of the show, you will recognize the characters, scenes in the pictures, and the references in each post. If you don't know the show, you're probably thinking, "What the hell is this insane nonsense? Maybe I should check it out!" What with the lack of captive audiences and all the different forms of entertainment competing for our time, producers might feel as though they were in some kind of Kenny Loggins song. They have to come up with new ways to literally...figuratively snatch our eyeballs. Fun little interactions and nods towards fans like this are part of that way.

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  1. icon
    eaving (profile), 8 Jan 2014 @ 9:35pm

    Re: Blatant Advertising

    To me the question of 'is it ok' really comes down to the community and the content. The advertising agency is making a judgement call on whether or not that community will appreciate what they are doing, or if its going to come back and bite them in the ass. Obviously the individual agency may guess wrong in any particular situation, but despite the odd adage of there is no bad press, the trick they played here with Archer will only work in very specific setting for very specific subjects. An attempt for example by a car company to randomly advertise its cars in the comments section everywhere would be more likely to turn people off to their product than to draw them new business.

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