Advertising Done Right: Archer Promotes New Season On Reddit GoneWild

from the pics-or-gtfo dept

Let's say you're part of the team that puts together one of the funniest shows on television, Archer, known most for its sharp and offensive wit served with a dash of the brazen and racy. Let's also say that you're looking for a way to promote the new fifth season of the show in a way that will both grab some attention and deal directly with a group that is sharply in line with your core demographic. And, finally, let's say you're the type of person who understands that advertising is content. So, what do you do?

Well, you jump onto Reddit's GoneWild board, known as the place where Reddit exhibitionists can expose their lack of wears (get it?), and you start posting as each of the characters of the show in the buff.

Sadly, they're just ads drawn up in the familiar gonewild style (complete with disingenuously coy headline and cheesily sexual handle), but as one Redditor points out, it's "still pretty cool way to directly target their demographic."

If you're a fan of the show, you will recognize the characters, scenes in the pictures, and the references in each post. If you don't know the show, you're probably thinking, "What the hell is this insane nonsense? Maybe I should check it out!" What with the lack of captive audiences and all the different forms of entertainment competing for our time, producers might feel as though they were in some kind of Kenny Loggins song. They have to come up with new ways to literally...figuratively snatch our eyeballs. Fun little interactions and nods towards fans like this are part of that way.

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  1. identicon
    Kam, 9 Jan 2014 @ 2:35am

    I think the advertising, trying to encourage redditors to watch their show, is only one aspect of these posts on reddit. On the other side, we have content creators directly interacting with their fans (Archer is mentioned/referenced almost everywhere on Reddit) in new, creative and entertaining ways.

    I loathe ads for cars, loans, dating sites, etc. and use the usual addons to remove them. But when it comes to creative works like movies, TV shows, books, games, etc. I don't really mind seeing creative ads, especially when you can clearly see that the creators know the communities, their quirks and put some thought into it.

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