The very best solutions not only come up with a brilliant answer to an important problem, but often manage to help address other issues too. Here's one that seems to fit that bill, pointed out to us by
. It's called Plastic Bank, and its core idea is to address the growing problem of plastic waste on the land and in the world's oceans and rivers
, especially in poorer countries. But along the way, it might achieve much more. Here's the idea:
The Plastic Bank is setting up plastic repurposing centers around the world, where there's an abundance of both waste plastic and poverty.
We are empowering people to harvest plastics as a currency they can exchange for tools, household items, parts & 3D printing.
Our mission is to remove plastic waste from the land, oceans and waterways while helping people ascend from poverty and transition into entrepreneurship.
The exchange process for our recycled "Social Plastic" improves the life of a disadvantaged person while cleaning our planet.
Our goal is to lead the movement towards worldwide demand for the use of Social Plastic in everyday products. The higher the worldwide demand becomes, the higher the reward will be for harvesting Social Plastic.
Sounds too good to be true? Maybe it is -- it's evidently the early days for the project, so perhaps turning what seems a clever approach into a viable endeavor might prove to be difficult or even impossible. Still, it's good to see people daring to think big in this way, and working on things that matter -- rather than just launching another social network or iPhone app....
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