News Anchor Does Twitter Wrong: Teases Homicide Story Referencing Breaking Bad

from the hot-hot-hot dept

We all know that companies will occasionally use social media in a way that just comes off as wrong, either intentionally or not. For instance, one pizzeria's friendly promotion for free pie is another feminist league's gross attempt to view women's breasts. The point is that in a world that is more connected than ever, in which social media attempts can go viral quickly for reasons good or bad, a corporation had damned well better get the message right or risk the consequences.

One would think that news organizations and their employees, already adept at writing headlines, would be proficient in this. One would not, however, always be right in that regard. Take the example of a Fox News employee, Joyce Evans, who tweeted the following to followers of the local Philadelphia station:

Thought "Breaking Bad" was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Your reaction range ought to be somewhere between cringe and laugh, depending on how dark your sense of humor is. Teasing a story in which multiple people were shot using that kind of terminology is something you just don't do. At the very least, those involved in the story are going to be outraged. More likely, you're going to outrage a good portion of those not involved who don't think that conflating entertainment with the real-life harm of a multiple shooting is something news companies should be doing.

So, as you'd imagine, the properly chastised Evans issued a sincere apology. Just kidding, she doubled down on her ignorance.
Last tweet NOT AST ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Mmm, no. Your point was that the story was "hot" in the same entertaining way as a fictional show. And nobody is buying the BS, either. Welcome to social media, Joyce!


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  1. icon
    PaulT (profile), 8 Oct 2013 @ 7:39am

    Re: Re: Re: Re: Fox News claim is bogus

    Really that's your problem?

    I did a little research and you're right. No, she's not a Fox News employee. She's an employee of Fox 29, a TV station owned and operated by Fox Television Stations, which is owned by the same corporation as Fox News. In other words, if Tim had merely omitted the word "news", he would have been perfectly accurate.

    *This* is the level of "misrepresentation" that makes you ignore facts and discussion? Why do you even visit blogs at all if this is what sets you off? I understand your distaste at the reactions of some commenters, but seriously do you think that Cowherd's reaction would have been different if the article had accurately said "Fox employee" instead of "Fox News employee"? I kind of doubt it myself.

    "I do not work for Fox News, but I do believe it is important to be accurate."

    Indeed it is, which is why fact checking and citations are important. Some things slip through, but in my experience sites like this are much better at correcting mistakes than many "proper" news outlets. At worst it's a typo made by a non-professional blogger, and one that accurately describes the person (she's an employee of a Fox station that broadcasts news, even if it's not the one named "Fox News" - merely making the second word lower case would correct it), and doubtless one that will be corrected now that it's been pointed out.

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