News Anchor Does Twitter Wrong: Teases Homicide Story Referencing Breaking Bad

from the hot-hot-hot dept

We all know that companies will occasionally use social media in a way that just comes off as wrong, either intentionally or not. For instance, one pizzeria's friendly promotion for free pie is another feminist league's gross attempt to view women's breasts. The point is that in a world that is more connected than ever, in which social media attempts can go viral quickly for reasons good or bad, a corporation had damned well better get the message right or risk the consequences.

One would think that news organizations and their employees, already adept at writing headlines, would be proficient in this. One would not, however, always be right in that regard. Take the example of a Fox News employee, Joyce Evans, who tweeted the following to followers of the local Philadelphia station:

Thought "Breaking Bad" was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Your reaction range ought to be somewhere between cringe and laugh, depending on how dark your sense of humor is. Teasing a story in which multiple people were shot using that kind of terminology is something you just don't do. At the very least, those involved in the story are going to be outraged. More likely, you're going to outrage a good portion of those not involved who don't think that conflating entertainment with the real-life harm of a multiple shooting is something news companies should be doing.

So, as you'd imagine, the properly chastised Evans issued a sincere apology. Just kidding, she doubled down on her ignorance.
Last tweet NOT AST ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Mmm, no. Your point was that the story was "hot" in the same entertaining way as a fictional show. And nobody is buying the BS, either. Welcome to social media, Joyce!


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  1. identicon
    Anonymous Coward, 8 Oct 2013 @ 5:55am

    I wonder if the process of trying to shame her the reporter is not somewhat the same process that others use to justify criticism to violent video games as cause for violence.

    Think about the reason as the story and the way how the story is presented(e.g. written, story board, video, audio) is the process.

    She is a criminal reporter, she probably get excited about crimes and their stories, in the same way doctors get excited about getting their hands on corpses to study or paleontologists get excited about finding fresh roadkill carcasses, which means lots of free bones to study.

    Should this be an issue really?
    Why?

    I want to understand, I am horrible in social settings, I am a blind person when it comes to noticing what others feel or how they will react unless is something that have been around for a very long, long, long time and everyone everywhere have the same exact reaction to it.

    This I am not so sure, it sparked nothing in me, I saw it as "Oh, Breaking Bad is cool and if I use it will make my story sound cool too", mostly I found it dumb and harmless.
    So someone please enlighten me as to why this is so bad?

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