News Anchor Does Twitter Wrong: Teases Homicide Story Referencing Breaking Bad

from the hot-hot-hot dept

We all know that companies will occasionally use social media in a way that just comes off as wrong, either intentionally or not. For instance, one pizzeria's friendly promotion for free pie is another feminist league's gross attempt to view women's breasts. The point is that in a world that is more connected than ever, in which social media attempts can go viral quickly for reasons good or bad, a corporation had damned well better get the message right or risk the consequences.

One would think that news organizations and their employees, already adept at writing headlines, would be proficient in this. One would not, however, always be right in that regard. Take the example of a Fox News employee, Joyce Evans, who tweeted the following to followers of the local Philadelphia station:

Thought "Breaking Bad" was hot last Sunday? @FOX29philly See who's breakin' bad in SW Philly leavin' 6 people SHOT - Tonite at Ten!

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Your reaction range ought to be somewhere between cringe and laugh, depending on how dark your sense of humor is. Teasing a story in which multiple people were shot using that kind of terminology is something you just don't do. At the very least, those involved in the story are going to be outraged. More likely, you're going to outrage a good portion of those not involved who don't think that conflating entertainment with the real-life harm of a multiple shooting is something news companies should be doing.

So, as you'd imagine, the properly chastised Evans issued a sincere apology. Just kidding, she doubled down on her ignorance.
Last tweet NOT AST ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point

— Joyce Evans (@JoyceEvansFox29) October 7, 2013
Mmm, no. Your point was that the story was "hot" in the same entertaining way as a fictional show. And nobody is buying the BS, either. Welcome to social media, Joyce!


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    JustMe (profile), 8 Oct 2013 @ 5:04am

    Re: A/C Troll

    Umm, no, that's not right. People would still be upset about conflating tragedy with TV, but (absent someone recording the live broadcast) the audience is much narrower. Here, @JoyceEvansFox29 gave the entire world a special present. Also, WTF is she doing tweeting about her nightly new show? Who does that?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.