Kevin Spacey: Give Users Control, What They Want, When They Want It, At A Fair Price, And Stop Worrying About Piracy
from the well,-duh dept
Clearly the success of the Netflix model, releasing the entire season of House of Cards at once, proved one thing: the audience wants the control. They want the freedom. If they want to binge... we should let them binge.... And through this new form of distribution, we have demonstrated that we have learned the lesson that the music industry didn't learn: give people what they want, when they want it, in the form they want it in, at a reasonable price and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.Ignoring the misleading use of "steal," he's making exactly the right point. Nothing (absolutely nothing) does away with all copyright infringement. But if you can get a huge number of people to give you money, it doesn't matter. And the best way to get more people to give you money (and, in fact, to give you more money) is to give people more of what they want. That includes good content, but also convenience, ease of use, and reasonable pricing.
He goes on to say a few more things worth listening too, including the fact that people want good stories, whether they're in movies, TV shows, video games or something else, and the entertainment industry has a real opportunity to deliver it.
The clip is five minutes long and worth watching. The point, as we've been saying for years, is not to justify "piracy" or infringement, but to show that the "piracy" problem might not be a problem at all if you can give people a good reason to buy. Spacey did that with House of Cards, and it's good to see more people realizing that piracy isn't the problem, but the symptom -- and the solution is a combination of good content, innovation, and recognizing that you need to treat the fans right, rather than as criminals.