Nintendo Pulls Game From Evo Live Stream, Igniting Backlash; Comes To Senses Mere Hours Later
from the it-can-be-taught! dept
Nintendo's adversarial relationship with its fanbase continues. Following on the heels of its colossally boneheaded Let's Play YouTube land grab, the company decided to yank its Super Smash Bros. Melee from the Evo (Evoution Championship Series) live streams.
Competitive Smash Bros. fans have been working for years to gain acceptance from the greater fighting game community. Smash Bros. is very different from Street Fighter, Tekken, and Virtua Fighter, but as many have said, it still is a fighting game, despite what some of the more exclusionary members of the FGC may tell you.Instead of being thrilled its game was going to be featured alongside other prominent fighting games, Nintendo felt the best course of action was to "protect the brand," even if that meant the company's public image would greatly resemble a bootleg window sticker featuring Calvin peeing on a pink ribbon.
These years of effort have more or less paid off. After raising nearly $100K for Breast Cancer research, Smash Bros. Melee was set to be a marquee title at Evo 2013 this weekend. As the live stream phenomena has grown in prominence and popularity over the years, so has Evo's online presence. Evo 2011 was streamed by over 2.2 million viewers (still working on digging up numbers for 2012). That's more than Bayonetta sold in the US.
Needless to say, the backlash was immediate. A petition was posted at change.org asking Nintendo to reconsider its decision. Of course, Nintendo hardly seems concerned with the public's reaction to anything at this point, so it's kind hard to imagine an internet petition changing its mind. In fact, it's hard to imagine anything changing its mind, even vague promises to support the WiiU, issued with the same momentary earnestness as the pained vows to attend church more frequently that often follow long nights of hard drinking and bad decisions.
But, as hard as it is to imagine Nintendo walking back a "protect the brand" decision, it's actually a true fact.
Update #2: Nintendo has reversed its decision! They're now allowing Melee to stream at Evo this year. Though Nintendo has its share of old codgers that don't know how to internet, maybe this proves that their younger colleagues have the capacity to shake them into reality, and in just a few hours no less.They say you can't teach old dogs new tricks. However, it appears the old dogs still have a healthy respect for the sting of the tightly-rolled