Some Data: Big Kickstarter Projects By Famous People Actually Help Other Projects
from the real-data-debunking-bogus-theories dept
To (hopefully) put an end to such ridiculousness, Kickstarter itself has shared the analytics and data that Braff was talking about concerning the impact of his project (as well as the Veronica Mars project, which is the other big one that some people have complained about):
The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far. Nearly 40% of that has gone to other film projects.I'd hope this puts to rest the ridiculous claims, but somehow, I doubt it will (and the comments on the Kickstarter blog post suggest people will still complain anyway).
We’ve seen this happen before. Last year we wrote a post called Blockbuster Effects that detailed the same phenomenon in the Games and Comics categories. Two big projects brought tons of new people to Kickstarter who went on to back more than 1,000 other projects in the following weeks, pledging more than $1 million. Projects bring new backers to other projects. That supports our mission too.