It's been a bad few weeks for some big brand advertisers, as a slew of offensive commercials had to be pulled and disowned
by the likes of Pepsi, GM and Hyundai. In the case of Hyundai, the company apologized
for an ad that showed off its new "pure water emissions" SUV by showing a guy try to commit suicide by running the car in his garage, only to discover that the lack of carbon monoxide emissions made that attempt a failure. Yes. Pretty insensitive. The ad agency, Innocean Europe -- which happens to be owned by Hyundai's chairman and his daughter -- also apologized, saying "the intention of the viral ad was to employ hyperbole to dramatise a product advantage, culminating in a positive outcome. Clearly, we were mistaken, and we sincerely apologise."
However, rather than just apologize for the ad and pull down the official version, some quickly noticed that Hyundai and/or Innocean went all out claiming trademark violations against every copy
posted on YouTube:
Of course, in true Streisand Effect manner, that just resulted in more people uploading it:
And, of course, the video is now available from other sources as well, such as below:
Yes, I can understand why they would make the effort, in an attempt to show that they really, really are sorry and don't want this ad online, but of course once "the story" takes over, a lot more people are interested in seeing the video. And, try as you might, you can't make online content completely disappear.