Blackberry CEO Predicts Tablets Will Be Obsolete In Five Years

from the i'd-bet-more-on-him-being-obsolete-by-then dept

When Microsoft was preparing its Surface tablet for the market, CEO Steve Ballmer famously -- and ridiculously --- claimed that people didn't really want iPads, but that they craved the Surface much more instead. While you have to respect a CEO believing strongly in his own company's product, there's also something to be said for CEOs who can be realistic. It seems that Blackberry CEO Thorsten Heins is going the Ballmer route on tablets. In a move that appears to be an attempt to pre-defend the company's likely exit from the tablet market (which has not gone well for Blackberry), Heins argues not that Blackberry screwed up, but rather than the market for tablets is dying:
“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
That's the sound of denial that you're hearing. It is actually okay for a CEO to admit that his company screwed up (especially when, as in this case, he can dump some of the blame on its strategy on the previous leadership). But to argue that the need for tablets is going away without a more detailed explanation? That just sounds like rationalizing.

To be clear, I could easily see a world in which a tablet does become obsolete, but it would likely be one where we see a rise of eye-displays like Google Glass or further advances beyond that -- and there's no indication that that is the direction that Heins is taking Blackberry. Instead, this just looks like him covering up for the failure of Blackberry to offer a compelling product by claiming that the whole space is going to go away.

Filed Under: ipad, tablet
Companies: blackberry

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  1. identicon
    Anonymous Coward, 4 May 2013 @ 5:29am

    Re: Re: Re: Re: Re:

    Implying a touchscreen is better than a mouse, keyboard and peripherals.
    Implying a small portable screen is better than a large workspace.
    Implying that "PC" is not an evolving format too.
    Implying software doesn't evolve to use more cpu as new features are added.
    Implying that a tablets size, is an advantage greater than the sum of advantages available in larger form factors.
    Implying new control tech, better than touchscreens/mouse/keyboard will not be invented.

    (6-8 years and you'll be lucky to get a tablet that competes with today's "PC")

    Everything "Desktop" IS slowly migrating to the monitor. Tablets are hand held devices.
    How people make the leap, that hand held devices on a small screen will replace desktop devices with large screens, is beyond me.

    I will not throw out my 42" TV and replace it with a tablet form factor.
    I also have no need for a TV with touch screen tech.
    Desktop PC formats have a very similar functional design to TVs. (stationary workstations)
    I don't care IF a tablet has more CPU/GPU power.... I will not replace my 42" TV for a 7" handheld.

    The whole idea that tablets will take over computing is complete bullshit speculation, based on false equivalences that disregard the inevitable evolution of other products. Factor in the reality and yes, handheld devices will grow but the need for large workstations/media-Stations will still be there and if anything, there will probably be a full PC in every TV.

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