HBO: The Key To Combating Piracy Is To Make Game Of Thrones More Available... Except Here
from the ah,-right dept
Indeed, HBO seems irked that Game of Thrones is the most "pirated" show on TV. And while it has tested out a standalone version of its HBOGo online offering, the reviews have not been great.
However, it appears that HBO is trying to do something about all of this, admitting that they need to and intend to make the show more widely available online:
According to Jeff Cusson, HBO’s senior vice president of corporate affairs, “We think the key to combating piracy is to make content like Game of Thrones available worldwide within the smallest window possible…to 176 territories within the week of the U.S. premiere.”First off, it's great that they recognize that the key is making the show more widely available. That's a step up from blaming fans who want to see the show but can't. Of course, it's still ridiculous that HBO Go can't work on other TVs other than "selected Samsung" TVs. But... none of this seems to apply to the US.
Cusson said, “HBO is also rolling out HBO Go internationally,” which means many viewers in Europe, Latin America, and in other locations like Hong Kong can watch Game of Thrones at their leisure on their iPad/iPhone, Roku, Xbox 360s, their Android devices, and selected Samsung Smart HDTVs.
When pressed on doing more in the US, Cusson begins answering by not answering.
When asked about the prevalence of piracy in America, Cusson said, “We utilized various tools to protect our copyright in 2012.” I countered that they didn’t work, because it was still the most downloaded show that year. Cusson responded, “We think the success of our business shows that our approach is relatively successful.”Of course, at one level, he's absolutely right. There's no reason to "stop" piracy if it's not actually harming the show (and, in fact, may very well be helping it). But, at some point, HBO is going to need to realize that it has to make the jump to providing authorized access to Americans who don't have a traditional cable connection. And the longer they wait, the harder it becomes to get people to invest in HBO, because they'll get used to unauthorized alternatives.