Australian Recording Industry Continues To Fight The Technology That Is Saving It
from the death-wish dept
There have been many posts on Techdirt about the copyright industry's hatred for new technologies that eventually turned out to be important sources of additional revenue -- the VCR being perhaps the most famous example. Here's a splendid column from Adam Turner in the Sydney Morning Herald about the same thing happening again in Australia.As he points out, last year Australia saw a 4% growth in music sales, which outpaced the rest of the world, whose much lower 0.3% growth we discussed recently. In other words, if anything, the Australian recording companies should be celebrating the present and optimistic about the future. Instead, they are once more frightened by some technological developments that will in fact help them: an upgrade to the country's Internet infrastructure. Here's how Turner puts it:
As the National Broadband Network [NBN] rolls out across the country, it's going to make music and video downloads more accessible to all Australians. It's time for the music industry to learn the lessons of the past decade and seize the initiative. But it seems you can't teach old gucci-clad dogs new tricks.It's really extraordinary that even in the face of figures that suggest digital sales are taking off, the recording industry is still demanding harsher measures against people who share unauthorized copies of files online, as if that ever worked -- or ever could work. For, as Turner rightly says:
"If more action isn't taken by the government and ISPs to curb piracy levels the NBN could have disastrous results for the local industry," according to a major report from the International Federation of the Phonographic Industry. "All Australian content industries" will suffer if pirates are allowed to run rampant on the NBN, added Dan Rosen -- CEO of Australian Recording Industry Association.
Ramping up the war on its customers won't see people start buying more music. It's a war the music industry can't win, but it seems determined to die trying.Follow me @glynmoody on Twitter or identi.ca, and on Google+