No Nudity: Playboy's iPhone App To Test Men's 'For The Articles' Excuse
from the seriously?--no-boobies? dept
Well, now it appears we'll get something of a test for that excuse, with Playboy releasing a mobile app for Apple's app store, which of course had to nix all the nipples and vaginas to get it past the tech company's Quaker-like regulators.
This winter, the company, long barred from Apple's digital storefronts because of its pornographic associations, will package a nudity-free version of its content together for the launch of its first iPhone app, featuring lifestyle tips, articles from the magazine and, of course, photos of beautiful women.Those beautiful women will be clad in lingerie, under Apple's strict no boobies policy. Now, here's why this probably won't work. Nobody is going to download this app to see women in lingerie. There's a couple of reasons for this. First, we've long been able to get that elsewhere. Victoria Secret has an iOS app, after all. Also, there's that handy browser option for viewing all the images one could want on the internet. As for the articles, we have a couple of problems. Jumping into the news content business this late in the game and having success in it would require really compelling articles. The good news is that Playboy still has this. The bad news is that all those people who claim their allegiance to Playboy for their articles are full of crap. As the article summarizes:
So, mobile readers will have to actually read Playboy for the articles, with a little lingerie on the side. This could totally work. What could go wrong?The answer, of course, is everything.