How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

from the and-why-does-this-keep-happening dept

We've seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed around. HBO hired DtecNet / MarkMonitor to keep infringing copies of its works offline, and as TorrentFreak notes, the company sought to achieve this by sending a DMCA takedown notice to Google that demanded the removal of links to HBO's own website (as well as links to legitimate sites that included reviews of the show in question, Eastbound and Down).
Again, this kind of thing seems to happen all the time, once again confirming the key point that despite all the talk by maximalists that Google should just "know" when a work is infringing, copyright holders' own representatives have absolutely no clue at all, and that should weigh against the idea that Google or any other third party might magically know.

My real question, though, is just how much is HBO paying DtecNet / MarkMonitor for this "service"? Not only is it making a complete mockery of HBO itself, but potentially killing search engine optimization value that HBO might have towards its legit and authorized content.

Also, isn't it comforting that DtecNet / MarkMonitor are going to be the ones responsible for going after people under the new six strikes program? Stories like this really add confidence to the idea that they're going to make a complete mess of the whole thing.

Filed Under: dmca, hbo, takedown
Companies: dtecnet, google, markmonitor

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  1. identicon
    Anonymous Coward, 5 Feb 2013 @ 12:38pm

    I read this I get depressed then I go to Kickstarter and see what the power of openness can really do.

    Open Source

    If not for the hard work of the open source community, projects such as the DeltaMaker would not be possible. The “open source software tool chain” refers to Marlin, Slic3r, and Repetier Host. These are fantastic open source software projects that have enabled the rapid growth in personal 3D printing.

    We’d like to specifically acknowledge some of the individuals behind these tools:

    Marlin -- by Erik van der Zalm and Bernhard Kubicek, and delta support by Johann Rocholl
    Slic3r -- by Alessandro Ranellucci
    Repetier Host -- by Hot-World GmbH & Co. KG

    Doing that kind of reference to another musician, writer, videomaker, movie maker or anything related to arts would probably land the people who dared say they took advantage of something others did in hot water with the law.

    Those engineers are living the true American dream, where they can freely create and innovate and be rewarded for their work, while also honoring those that enabled them to get that chance.

    This reminds me why I love open source, is because we all work for something and the benefits become localized, we all benefit from it, not just a bunch of self centered selfish bastard crooks that lost sight of what is right and what is wrong.

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