How Much Does HBO Pay MarkMonitor To Send DMCA Notices Removing Its Official Content From Google?

from the and-why-does-this-keep-happening dept

We've seen plenty of ridiculous stories about bogus DMCA takedowns, but none get so ridiculous as the ones in which the content being demanded taken down is the officially released content. This often happens because of shoddy / clueless middlemen, as is the case with the latest example being passed around. HBO hired DtecNet / MarkMonitor to keep infringing copies of its works offline, and as TorrentFreak notes, the company sought to achieve this by sending a DMCA takedown notice to Google that demanded the removal of links to HBO's own website (as well as links to legitimate sites that included reviews of the show in question, Eastbound and Down).
Again, this kind of thing seems to happen all the time, once again confirming the key point that despite all the talk by maximalists that Google should just "know" when a work is infringing, copyright holders' own representatives have absolutely no clue at all, and that should weigh against the idea that Google or any other third party might magically know.

My real question, though, is just how much is HBO paying DtecNet / MarkMonitor for this "service"? Not only is it making a complete mockery of HBO itself, but potentially killing search engine optimization value that HBO might have towards its legit and authorized content.

Also, isn't it comforting that DtecNet / MarkMonitor are going to be the ones responsible for going after people under the new six strikes program? Stories like this really add confidence to the idea that they're going to make a complete mess of the whole thing.

Filed Under: dmca, hbo, takedown
Companies: dtecnet, google, markmonitor


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  1. identicon
    Anonymous Coward, 6 Feb 2013 @ 11:28pm

    Re: Re: Re:

    The 20 users that move to offshore VPNs were probably providing 99.9% of the content while the other 80 users were probably just leaching.


    Sure, but you have to remember the way Hollywood calculates damages in bittorrent cases.

    Say you have one person seeding a movie to a hundred downloaders. Each of those 100 downloaders shared chunks of the file with the other 99 downloaders. So when one of the downloaders gets sued, the MPAA says they provided 99 illegal downloads. In total, those 100 downloaders are responsible for 9900 illegal downloads. It logically follows that by cutting off 80 illegal downloaders, Hollywood will sell 7200 more copies of their movie.

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